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Research

Professor Anthony Patterson

Professor of Marketing

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  1. 2018
  2. Published

    'Don't forget to like, share and subscribe': Digital autopreneurs in a neoliberal world

    Ashman, R., Patterson, A. & Brown, S., 30/11/2018, In: Journal of Business Research. 92, p. 474 - 483 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Let it all fall down: Delighting in anti-heroes, alternative heritage and ruination

    Patterson, A., 15/11/2018, Cultural Heritage. Campelo, A., Reynolds, L., Lindgreen, A. & Beverland, M. (eds.). Routledge, 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  4. Published

    Cycling into Headwinds: Analysing mobility practices that inhibit sustainability

    Scheurenbrand, K., Parsons, E., Cappellini, B. & Patterson, A., 1/11/2018, In: Journal of Public Policy and Marketing. 37, 2, p. 227-244 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Feed People First: A Service Ecosystem Perspective on Innovative Food Waste Reduction

    Baron, S., Patterson, A., Maull, R. & Warnaby, G., 1/02/2018, In: Journal of Service Research. 21, 1, p. 135-150 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. 2017
  7. Published

    Networks of Desire: How Technology Increases Our Passion to Consume

    Kozinets, R., Patterson, A. & Ashman, R., 1/02/2017, In: Journal of Consumer Research. 43, 5, p. 659-682 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. 2015
  9. Published

    Seeing the big picture in services marketing research: infographics, SEM and data visualisation

    Ashman, R. & Patterson, A., 1/09/2015, In: Journal of Services Marketing. 29, 6/7, p. 613-621 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand

    Mills, S., Patterson, A. & Quinn, L., 1/05/2015, In: Journal of Marketing Management. 31, 5-6, p. 599-615 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. 2014

  12. Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube

    Wilkinson, C. & Patterson, A., 1/01/2014, Brand Mascots: And Other Marketing Animals. Taylor and Francis, p. 123-140 18 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  13. 2013
  14. Published

    Shopping soundtracks: evaluating the musicscape using introspective data

    Oakes, S., Patterson, A. & Oakes, H., 17/05/2013, In: Arts Marketing: An International Journal. 3, 1, p. 41-57 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Digital youth, mobile phones and text messaging: Assessing the profound impact of a technological afterthought

    Patterson, A., 7/05/2013, The Routledge Companion to Digital Consumption. Belk, R. W. & Llamas, R. (eds.). London: Routledge, p. 83-92 10 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  16. Published

    Storying marketing research: The twisted tale of a consumer profiled

    Quinn, L. & Patterson, A., 1/04/2013, In: Journal of Marketing Management. 29, 5-6, p. 720-733 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats

    Patterson, A., Khogeer, Y. & Hodgson, J., 1/01/2013, In: Journal of Marketing Management. 29, 1-2, p. 69-85 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. 2012
  19. Published

    Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand

    Patterson, A., 04/2012, In: Journal of Business Research. 65, 4, p. 527-534 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  20. Published

    The power of intuitive thinking: a devalued heuristic of strategic marketing

    Patterson, A., Quinn, L. & Baron, S., 02/2012, In: Journal of Strategic Marketing. 20, 1, p. 35-44 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  21. 2011
  22. Published

    Editorial: Conference Special Issue – Marketing Fields Forever 2011

    Patterson, A., Oakes, S., Quinn, L. & Baron, S., 2011, In: Journal of Marketing Management. 27, 13-14, p. 1299-1303 5 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  23. 2010
  24. Published

    Deviant employees and dreadful service encounters: customer tales of discord and distrust

    Patterson, A., Baron, S. & Harris, L., 09/2010, In: Journal of Services Marketing. 24, 6, p. 438-445 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  25. Published

    Selling stories: Harry Potter and the marketing plot

    Brown, S. & Patterson, A., 06/2010, In: Psychology and Marketing. 27, 6, p. 541-556 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  26. Published

    Art, ideology, and introspection

    Patterson, A., 03/2010, In: International Journal of Culture, Tourism and Hospitality Research. 4, 1, p. 57-69 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  27. Published

    Extreme cultural and marketing makeover: Liverpool home edition

    Patterson, A., 2010, Marketing the Arts: A Fresh Approach. Kerrigan, F. (ed.). Taylor & Francis, 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  28. 2003
  29. Published

    Comeback for the Craic: A literary Pub Crawl

    Patterson, A. & Brown, S., 5/06/2003, Time, Space, and the Market: Retroscapes Rising. Brown, S. & Sherry, J. F. (eds.). Routledge, p. 75-93 19 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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