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Research

Professor Geoffrey Easton

Formerly at Lancaster University

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  1. 2003
  2. Published

    The marketisation of health services; a case study of the UK general practitioner fundholding experiment

    Easton, G. & Poad, M., 2003, 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. 2004
  4. Published

    A participatory action research study of key account management changes

    Lenney, P., Easton, G. & Gilchrist, A., 2004, 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    Market forms and market models

    Easton, G., 2004, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  6. Published

    Market forms and market models

    Easton, G., 2004, Rethinking Marketing: Developing a New Understanding of Markets. Chichester: John Wiley and Sons Ltd

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  7. Published

    Net social capital and cooperative groups: the case of groupement Quebecoise

    Bowey, J. A. & Easton, G., 2004, 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  8. Published

    Temporally embedded case comparison in industrial marketing research

    Easton, G. & Harrison, D., 2004, Critical Realist Applications in Organisation and Management Studies. London and New York: Routledge, p. 194-210 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Published

    The quiet market: a Critical Realist account of C2C exchange in the West of Ireland

    McLoughlin, D. & Easton, G., 2004, In: Advances in Consumer Research. 31, p. 735-739 5 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. 2005
  11. Published

    Normativity in management research in practice

    Easton, G., 2005, Proceedings of a Symposium on Science and the Creation of Value; From Alchemy to Proteomics (Uppsala University) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  12. 2006
  13. Published

    A participatory action research study of key account management changes

    Lenney, P., Easton, G. & Gilchrist, A., 2006, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  14. Published

    Macro-cognitive decision making in an industrial network context

    Vanharanta, M. & Easton, G., 2006, 23rd Annual British Psychological Society Cognitive Section Conference (Lancaster) - 2006. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  15. 2007
  16. Published

    Entrepreneurial social capital unplugged: an activity bases analysis

    Bowey, J. L. & Easton, G., 2007, In: International Small Business Journal. 25, 3, p. 268-298 31 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    Liberating the markets for journal publications: some specific options

    Easton, G., 2007, In: Journal of Management Studies. 44, 4, p. 628-639 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    Net social capital processes

    Bowey, J. L. & Easton, G., 2007, In: Journal of Business and Industrial Marketing. 22, 3, p. 171-177 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  19. Published

    The cognitive iron cage: the paradox of NDM in organizations

    Vanharanta, M., Easton, G. & Lenney, P., 2007, International Conference in Naturalistic Decision Making (Asilomar) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  20. Published

    The management of customer portfolios: the paradoxes of extensive and intensive prescriptions

    Vanharanta, M. & Easton, G., 2007, Industrial Marketing and Purchasing Group Conference (Manchester) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  21. Published

    The role of commitments in B2B relationships

    Lenney, P., Easton, G. & Gilchrist, A., 2007, 23rd IMP-Conference (Manchester) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  22. 2008
  23. Published

    "OK. I'll get that to you by Friday", commitments as mechanisms for network coordination

    Lenney, P. & Easton, G., 2008, 23rd IMP Conference (Manchester) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  24. Published

    Umbrella agreements as commitment framing devices

    Lenney, P., Easton, G. & Mouzas, S., 2008, 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  25. Published

    Understanding the dynamics of industrial networks using Kauffman Boolean networks

    Easton, G., Brooks, R. J., Georgieva, C. & Wilkinson, I., 2008, In: Advances in Complex Systems. 11, 1, p. 139-164 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  26. 2009
  27. Published

    The weak and wicked world of marketing management

    Lenney, P. & Easton, G., 2009, Annual Conference of the European Academy of Management (Liverpool) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  28. Published

    Actors, resources, activities and commitments

    Lenney, P. & Easton, G., 07/2009, In: Industrial Marketing Management. 38, 5, p. 553-561 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  29. Unpublished

    Boundary objects and buyer-seller relationships.

    Mason, K. & Easton, G., 09/2009, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other

  30. 2010
  31. Published

    Conceptualising the role of evaluation systems in markets: the case of dominant evaluators

    Kwon, W. & Easton, G., 2010, In: Marketing Theory. 10, 2, p. 123-143 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  32. Published

    Critical realism in case study research

    Easton, G., 2010, In: Industrial Marketing Management. 39, 1, p. 118-128 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  33. Published

    Intuitive marketing thinking: the use of mental simulations in the industrial marketing context

    Vanharanta, M. & Easton, G., 2010, In: Industrial Marketing Management. 39, p. 425-436 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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