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Professor Gillian Hopkinson

Professor

  1. E-pub ahead of print

    Women entrepreneurs: how power operates in bottom of the pyramid-marketing discourse

    Hopkinson, G. C. & Aman, A., 18/04/2017, (E-pub ahead of print) In: Marketing Theory. 17 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  2. Published

    Valuing customer relationships: using the capital asset pricing model (CAPM) to incorporate relationship risk

    Hopkinson, G. C. & Lum, C. Y., 2002, In: Business Strategy and the Environment. 10, 3, p. 220-232 13 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. Published

    The use and abuse of French and Raven in the channels literature

    Blois, K. & Hopkinson, G., 2013, In: Journal of Marketing Management. 29, 9-10, p. 1143-1162 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  4. Published

    The construction of managerial knowledge in business networks: managers' theories about communication

    Ellis, N. & Hopkinson, G. C., 2009, In: Industrial Marketing Management. 39, 3, p. 413–424 12 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  5. Published
  6. Published

    The changing structure of distribution channels in Pakistan

    Aman, A. & Hopkinson, G. C., 2010, In: International Journal of Retail and Distribution Management. 38, 5, p. 341-359 19 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  7. Unpublished

    The British Genetically Modified Wheat Trials: Convicting pasts, clashing futures, and controversial presents.

    Bardet (Mejri), O. & Hopkinson, G., 6/06/2018, (Unpublished). 20 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  8. Published

    Teaching and learning about qualitative research in the social sciences: an experiential learning approach amongst marketing students

    Hopkinson, G. C. & Hogg, M. K., 2004, In: Journal of Further and Higher Education. 28, 3, p. 307-320 14 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  9. Published

    Stories: how they are used and produced in market(ing) research

    Hopkinson, G. C. & Hogg, M. K., 2006, Handbook Of Qualitative Research Methods In Marketing. Cheltenham: Edward Elgar, p. 156-174 19 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  10. Published

    Stories from the front-line: how they construct the organisation

    Hopkinson, G. C., 2003, In: Journal of Management Studies. 40, 8, p. 1943-1969 27 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

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