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Research

Dr Hayley Cocker

Senior Lecturer

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  1. Published

    Social media influencers & transgressive celebrity endorsement in consumption community contexts

    Cocker, H., Mardon, R. & Daunt, K., 31/07/2021, In: European Journal of Marketing. 55, 7, p. 1841-1872 32 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Unpublished

    Don’t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities

    Cocker, H., Mardon, R. & Daunt, K., 27/10/2023, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  3. Published

    Managing Collective Effervescence: 'Zomsumption’ and Postemotional Fandom

    Cronin, J. M. & Cocker, H. L., 1/09/2019, In: Marketing Theory. 19, 3, p. 281-299 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Esports and the Spatial Legitimation of Markets

    John, C., Skandalis, A. & Cocker, H., 7/07/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  5. Published

    Esports and the Spatial Legitimation of a Market

    John, C., Cocker, H. & Skandalis, A., 22/11/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. Unpublished

    The Spatial Legitimation of the Esports Market

    John, C., Skandalis, A. & Cocker, H., 29/06/2023, (Unpublished) p. 60.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  7. Unpublished

    Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community

    Mardon, R., Cocker, H. & Daunt, K., 17/07/2019, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  8. Unpublished

    Constructing and commodifying the tribal celebrity: A dramaturgical perspective

    Mardon, R., Cocker, H. & Daunt, K., 2018, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    Written Evidence Submitted to the UK Parliament's Digital, Culture, Media and Sport Committee's Inquiry into Influencer Culture: INF0005 Influencer Culture

    Mardon, R., Daunt, K. & Cocker, H., 22/06/2022

    Research output: Other contribution

  10. Published

    When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities

    Mardon, R., Cocker, H. & Daunt, K., 24/07/2023, In: Journal of Marketing Management. 39, 11-12, p. 1132-1162 31 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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