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Dr Hayley Cocker

Senior Lecturer

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  1. Published

    Charismatic authority and the YouTuber: unpacking the new cults of personality

    Cocker, H. L. & Cronin, J. M., 1/12/2017, In: Marketing Theory. 17, 4, p. 455-472 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Managing dramaturgical dilemmas: youth drinking and multiple identities

    Cocker, H. L., Piacentini, M. G. & Banister, E. N., 14/05/2018, In: European Journal of Marketing. 52, 5-6, p. 1305-1328 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Social media influencers & transgressive celebrity endorsement in consumption community contexts

    Cocker, H., Mardon, R. & Daunt, K., 31/07/2021, In: European Journal of Marketing. 55, 7, p. 1841-1872 32 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Unpublished

    Don’t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities

    Cocker, H., Mardon, R. & Daunt, K., 27/10/2023, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  5. Published

    A cultural exploration of consumers’ interactions and relationships with celebrities

    Banister, E. & Cocker, H., 2014, In: Journal of Marketing Management. 30, 1-2, p. 1-29 29 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    WeChat Brands: Communal Interaction and Brand Publicity in Chinese Social Media

    Bai, Y., Zhao, X. & Cocker, H. L., 2017, North America - Advances in Consumer Research . Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Duluth: Association for Consumer Research, 1024451. (NA - Advances in Consumer Research ; vol. 45).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

  7. Unpublished

    The impact of online communities on the wellbeing of women in a developing country: a gender and transformative consumer research perspective

    Abouseif, M., Cocker, H. & Malone, S., 16/05/2022, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  8. Published

    The Transformative Impact of Online Communities on the Wellbeing of Women in a Developing Country

    Abouseif, M., Malone, S. & Cocker, H., 30/06/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  9. Unpublished

    How do online communities transform the well-being of women in a developing country?

    Abouseif, M., Cocker, H. & Malone, S., 5/07/2023, (Unpublished) p. 213-214. 2 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

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