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Research

Dr Helen Bruce

Senior Lecturer in Marketing

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  1. Abstract
  2. Published

    Locked Down then Locked In! Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty

    Huang, J., Daryanto, A., Hogg, M. & Bruce, H., 18/06/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Abstract › peer-review

  3. Journal article
  4. E-pub ahead of print

    Towards liminal balance: Unpacking the UK's urban canal space

    Kaaristo, M., Medway, D., Rhoden, S., Burton, J. & Bruce, H., 12/01/2024, (E-pub ahead of print) In: Transactions of the Institute of British Geographers.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    I Can’t Always Get What I Want: Low Power, Service Customer (Dis)Engagement and Wellbeing

    Abboud, L., Bruce, H. & Burton, J., 27/11/2023, In: European Journal of Marketing. 57, 10, p. 2713-2736 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Let there be a “We”: Introducing an Ethics of Collective Academic Care

    CRIS Collective, Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Tonner, A., 27/11/2023, In: European Journal of Marketing. 57, 10, p. 2838-2859 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. E-pub ahead of print

    Women Microbusiness Owners’ Entrepreneurial Marketing Decision-Making During a Crisis

    Bruce, H., Rooney, T. & Krolikowska, E., 11/05/2023, (E-pub ahead of print) In: Journal of Marketing Management.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Army Wives’ Consumer Vulnerability and Communities of Coping

    Bruce, H. & Banister, E. N., 1/01/2021, In: European Journal of Marketing. 54, 11, p. 2849-2871 23 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. E-pub ahead of print

    Governing mobilities on the UK canal network

    Kaaristo, M., Medway, D., Burton, J., Rhoden, S. & Bruce, H., 26/08/2020, (E-pub ahead of print) In: Mobilities.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Customer Experience Driven Business Model Innovation

    Keiningham, T. L., Aksoy, L., Bruce, H., Cadet, F., Clennell, N., Hodgkinson, I. R. & Kearney, T., 1/08/2020, In: Journal of Business Research. 116, p. 431-440 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. E-pub ahead of print

    Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice

    Rooney, T., Krolikowska, E. & Bruce, H., 28/01/2020, (E-pub ahead of print) In: Journal of Relationship Marketing. 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    Resource integration, value creation and value destruction in collective consumption contexts

    Bruce, H., Wilson, H. N., Macdonald, E. K. & Clarke, B., 1/10/2019, In: Journal of Business Research. 103, p. 173-185 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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