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Research

Dr Killian O'Leary

Lecturer in Marketing

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  1. Chapter (peer-reviewed)
  2. Published

    Place branding and place narratives

    Lichrou, M., Patterson, M., O'Malley, L. & O'Leary, K., 2017, Handbook of Place Marketing and Branding. Campelo, A. (ed.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  3. Chapter
  4. Published

    Broken promises: A day in the life of a carer

    Higgins, L. & O'Leary, K., 9/04/2024, Responsible Marketing for Well-being and Society: A Research Companion. Saren, M., Hassan, L. M., McGowan, M., Craig Smith, N., Surman, E. & Varman, R. (eds.). London: Routledge, p. 103-118 16 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  5. Published

    Netnography to Explore Gambling Practices

    O'Leary, K., 29/12/2020, Netnography Unlimited: Understanding Technoculture through Qualitative Social Media. Kozinets, R. V. & Gambetti, R. (eds.). London: Routledge, p. 44-59 16 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. Conference paper
  7. Published

    The Marketplace and I: Commercial experiences of disability explored through art

    Higgins, L. & O'Leary, K., 12/04/2024.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  8. Published

    ‘Gamifying Guinness’: A Netnography of New Porter

    O'Leary, K., 26/07/2023.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    The Marketplace and I: Commercial Experiences of Disability Explored through Art

    Higgins, L. & O'Leary, K., 27/06/2023.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    'Who got the assist' - Fantasy Football and a New Age of Football Fandom

    O'Leary, K., Cronin, J. & Patterson, A., 5/07/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  11. Published

    Fantasy Football and semio-capitalism: The hyperstitional dynamics of consumer escapism

    O'Leary, K., Cronin, J. & Patterson, A., 10/06/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  12. Published

    Online Gambling During Lockdown: Understanding Problems in the Network

    O'Leary, K. & Murphy, S., 8/07/2021.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  13. Published

    Anonymous SNS apps: beyond the normative prescriptions of identity based platforms

    O'Leary, K. & Murphy, S., 18/07/2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

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