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Professor Maria Piacentini

Professor

  1. Published

    Multicultural perspectives in customer behaviour

    Piacentini, M. G. & Cui, C., 2010, In: Journal of Marketing Management. 26, 11, 12, p. 993-1004 12 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  2. Published

    Multicultural Perspectives in Customer Behaviour

    Piacentini, M. (ed.) & Cui, C. (ed.), 2012, London: Routledge. 184 p. (Key Issues in Marketing Management)

    Research output: Book/Report/ProceedingsAnthology

  3. Published
  4. Published

    New developments in Social Marketing: how people make and maintain change after stimulus of change

    Logie-MacIver, E., Piacentini, M. G. & Eadie, D., 2005, European Marketing Academy (EMAC) (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  5. Published

    Non-drinkers and non-drinking: A review, a critique and pathways to policy

    Banister, E., Conroy, D. & Piacentini, M., 1/12/2019, Young Adult Drinking Styles: Current Perspectives on Research, Policy and Practice. Conroy, D. & Measham, F. (eds.). Cham: Palgrave Macmillan, p. 213-232 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  6. Published

    Opting out, fitting in: stories from young non-drinkers

    Banister, E. N. & Piacentini, M. G., 2009, Consumer Behaviour: A European Perspective. London and New York: Pearson Higher Education, p. 498-504 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  7. Published

    Paradox of Humour: The Use of Disparaging Humour as a Form of Social Control in the Social Media Discourse

    Khli-In, A., Awanis, S. & Piacentini, M., 1/07/2020, Research in Consumer Culture Theory. Patsiaouras, G., Fitchett, J. & Earley, AJ. (eds.). Leicester, Vol. 3.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  8. Published

    Perception and role of fruit in the workday diets of Scottish lorry drivers

    Jack, F. R., Piacentini, M. G. & Schroder, M. J. A., 1998, In: Appetite. 30, 2, p. 139-149 11 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  9. Published

    Perceptions of fruit as a snack: a comparison with manufactured snack food

    Jack, F. R., O'Neil, J., Piacentini, M. G. & Schroder, M. J. A., 1997, In: Food Quality and Preference. 8, p. 175-182 8 p.

    Research output: Contribution to Journal/MagazineJournal article

  10. Published
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