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Broken promises: A day in the life of a carer

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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Broken promises: A day in the life of a carer. / Higgins, Leighanne; O'Leary, Killian.
Responsible Marketing for Well-being and Society: A Research Companion. ed. / Michael Saren; Louise M. Hassan; Miriam McGowan; N. Craig Smith; Emma Surman; Rohit Varman. London: Routledge, 2024. p. 103-118.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Higgins, L & O'Leary, K 2024, Broken promises: A day in the life of a carer. in M Saren, LM Hassan, M McGowan, N Craig Smith, E Surman & R Varman (eds), Responsible Marketing for Well-being and Society: A Research Companion. Routledge, London, pp. 103-118. <https://www.routledge.com/Responsible-Marketing-for-Well-being-and-Society-A-Research-Companion/Saren-Hassan-McGowan-Smith-Surman-Varman/p/book/9781032487625>

APA

Higgins, L., & O'Leary, K. (2024). Broken promises: A day in the life of a carer. In M. Saren, L. M. Hassan, M. McGowan, N. Craig Smith, E. Surman, & R. Varman (Eds.), Responsible Marketing for Well-being and Society: A Research Companion (pp. 103-118). Routledge. https://www.routledge.com/Responsible-Marketing-for-Well-being-and-Society-A-Research-Companion/Saren-Hassan-McGowan-Smith-Surman-Varman/p/book/9781032487625

Vancouver

Higgins L, O'Leary K. Broken promises: A day in the life of a carer. In Saren M, Hassan LM, McGowan M, Craig Smith N, Surman E, Varman R, editors, Responsible Marketing for Well-being and Society: A Research Companion. London: Routledge. 2024. p. 103-118

Author

Higgins, Leighanne ; O'Leary, Killian. / Broken promises : A day in the life of a carer. Responsible Marketing for Well-being and Society: A Research Companion. editor / Michael Saren ; Louise M. Hassan ; Miriam McGowan ; N. Craig Smith ; Emma Surman ; Rohit Varman. London : Routledge, 2024. pp. 103-118

Bibtex

@inbook{c64938d7ca084243888cfb2d0e922755,
title = "Broken promises: A day in the life of a carer",
abstract = "This chapter offers a “factitional” narrative that weaves fiction through truth to share the lived experiences of carers to persons with complex disabilities and needs. Drawing from interview data from carers and wider conversations around disability, we craft an interpretive story that situates some of the harsh realities that carers face daily. Our aim is to provide readers with a sense of the struggles, injustice, and exclusion that are all too common for this community. In doing so, we ground how carers are subtly, yet powerfully, entrapped by ableist society. Our story indicates how market systems, attitudes, behaviours, ideologies, and institutions disenchant carers, subjugating them very often into positions of isolation and “responsibilised commoditisation” (Higgins and O{\textquoteright}Leary, 2023). Finally, we attempt to reflect on how marketing scholars and responsible marketing efforts can attempt to affect this system, if at all.",
keywords = "Carers, Ableism, Consumer Research",
author = "Leighanne Higgins and Killian O'Leary",
year = "2024",
month = apr,
day = "9",
language = "English",
isbn = "9781032487625",
pages = "103--118",
editor = "Saren, {Michael } and Hassan, {Louise M.} and McGowan, {Miriam } and {Craig Smith}, N. and Surman, {Emma } and Varman, {Rohit }",
booktitle = "Responsible Marketing for Well-being and Society",
publisher = "Routledge",

}

RIS

TY - CHAP

T1 - Broken promises

T2 - A day in the life of a carer

AU - Higgins, Leighanne

AU - O'Leary, Killian

PY - 2024/4/9

Y1 - 2024/4/9

N2 - This chapter offers a “factitional” narrative that weaves fiction through truth to share the lived experiences of carers to persons with complex disabilities and needs. Drawing from interview data from carers and wider conversations around disability, we craft an interpretive story that situates some of the harsh realities that carers face daily. Our aim is to provide readers with a sense of the struggles, injustice, and exclusion that are all too common for this community. In doing so, we ground how carers are subtly, yet powerfully, entrapped by ableist society. Our story indicates how market systems, attitudes, behaviours, ideologies, and institutions disenchant carers, subjugating them very often into positions of isolation and “responsibilised commoditisation” (Higgins and O’Leary, 2023). Finally, we attempt to reflect on how marketing scholars and responsible marketing efforts can attempt to affect this system, if at all.

AB - This chapter offers a “factitional” narrative that weaves fiction through truth to share the lived experiences of carers to persons with complex disabilities and needs. Drawing from interview data from carers and wider conversations around disability, we craft an interpretive story that situates some of the harsh realities that carers face daily. Our aim is to provide readers with a sense of the struggles, injustice, and exclusion that are all too common for this community. In doing so, we ground how carers are subtly, yet powerfully, entrapped by ableist society. Our story indicates how market systems, attitudes, behaviours, ideologies, and institutions disenchant carers, subjugating them very often into positions of isolation and “responsibilised commoditisation” (Higgins and O’Leary, 2023). Finally, we attempt to reflect on how marketing scholars and responsible marketing efforts can attempt to affect this system, if at all.

KW - Carers

KW - Ableism

KW - Consumer Research

M3 - Chapter

SN - 9781032487625

SP - 103

EP - 118

BT - Responsible Marketing for Well-being and Society

A2 - Saren, Michael

A2 - Hassan, Louise M.

A2 - McGowan, Miriam

A2 - Craig Smith, N.

A2 - Surman, Emma

A2 - Varman, Rohit

PB - Routledge

CY - London

ER -