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  • Accepted JBR Celebrity Brand Break-up 22-3-2022[82]

    Rights statement: This is the author’s version of a work that was accepted for publication in Journl of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 145, 2022 DOI: 10.1016/j.jbusres.2022.03.039

    Accepted author manuscript, 628 KB, PDF document

    Available under license: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

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Celebrity brand break-up: Fan experiences of para-loveshock

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Celebrity brand break-up: Fan experiences of para-loveshock. / Jones, Scott; Cronin, James; Piacentini, Maria.
In: Journal of Business Research, Vol. 145, 30.06.2022, p. 720-731.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

APA

Vancouver

Jones S, Cronin J, Piacentini M. Celebrity brand break-up: Fan experiences of para-loveshock. Journal of Business Research. 2022 Jun 30;145:720-731. Epub 2022 Mar 23. doi: 10.1016/j.jbusres.2022.03.039

Author

Bibtex

@article{43c23fa7280e4169bcf73c7716885692,
title = "Celebrity brand break-up: Fan experiences of para-loveshock",
abstract = "When consumers become fans of celebrities, they can form intense emotional attachments that resemble a kind of love. Although the love felt for celebrities is based on one-sided parasocial relationships, fans nevertheless experience a trauma that they consider to be very real when these illusory relationships end. We explore how fans manage and perform their break-up with a beloved celebrity brand following public allegations of wrongdoing. Building on Giddens{\textquoteright} theorization of loveshock – which encapsulates the disorienting after-effects of falling out of love – we propose the new concept of para-loveshock. Para-loveshock is performed socially and discursively through three fan practices: grief enfranchisement; flagellation; and indignation. Recognizing how fans perform and legitimize their trauma through these practices helps to sensitize managers to the importance of consumer identity work following celebrity transgressions. This has implications for how damage control efforts are planned and how managers engage with fans when responding to celebrity transgression.",
keywords = "Celebrity brand, Fandom, Giddens, Loveshock, Parasocial relationships, Transgression",
author = "Scott Jones and James Cronin and Maria Piacentini",
note = "This is the author{\textquoteright}s version of a work that was accepted for publication in Journl of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 145, 2022 DOI: 10.1016/j.jbusres.2022.03.039",
year = "2022",
month = jun,
day = "30",
doi = "10.1016/j.jbusres.2022.03.039",
language = "English",
volume = "145",
pages = "720--731",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Celebrity brand break-up

T2 - Fan experiences of para-loveshock

AU - Jones, Scott

AU - Cronin, James

AU - Piacentini, Maria

N1 - This is the author’s version of a work that was accepted for publication in Journl of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 145, 2022 DOI: 10.1016/j.jbusres.2022.03.039

PY - 2022/6/30

Y1 - 2022/6/30

N2 - When consumers become fans of celebrities, they can form intense emotional attachments that resemble a kind of love. Although the love felt for celebrities is based on one-sided parasocial relationships, fans nevertheless experience a trauma that they consider to be very real when these illusory relationships end. We explore how fans manage and perform their break-up with a beloved celebrity brand following public allegations of wrongdoing. Building on Giddens’ theorization of loveshock – which encapsulates the disorienting after-effects of falling out of love – we propose the new concept of para-loveshock. Para-loveshock is performed socially and discursively through three fan practices: grief enfranchisement; flagellation; and indignation. Recognizing how fans perform and legitimize their trauma through these practices helps to sensitize managers to the importance of consumer identity work following celebrity transgressions. This has implications for how damage control efforts are planned and how managers engage with fans when responding to celebrity transgression.

AB - When consumers become fans of celebrities, they can form intense emotional attachments that resemble a kind of love. Although the love felt for celebrities is based on one-sided parasocial relationships, fans nevertheless experience a trauma that they consider to be very real when these illusory relationships end. We explore how fans manage and perform their break-up with a beloved celebrity brand following public allegations of wrongdoing. Building on Giddens’ theorization of loveshock – which encapsulates the disorienting after-effects of falling out of love – we propose the new concept of para-loveshock. Para-loveshock is performed socially and discursively through three fan practices: grief enfranchisement; flagellation; and indignation. Recognizing how fans perform and legitimize their trauma through these practices helps to sensitize managers to the importance of consumer identity work following celebrity transgressions. This has implications for how damage control efforts are planned and how managers engage with fans when responding to celebrity transgression.

KW - Celebrity brand

KW - Fandom

KW - Giddens

KW - Loveshock

KW - Parasocial relationships

KW - Transgression

U2 - 10.1016/j.jbusres.2022.03.039

DO - 10.1016/j.jbusres.2022.03.039

M3 - Journal article

VL - 145

SP - 720

EP - 731

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -