egan products experienced something of a boost in popularity since the COVID-19 pandemic began. The upsurge in approval for plant-based ranges reflects a degree of dietary experimentalism for consumers during lockdown as well as their interest in “flexitarianism” for health and nutrition reasons. Despite accelerating interest in vegan alternatives, global meat production and consumption continues to rise. That steady increase in meat consumption has been at the forefront of academic and policy debates due to its significant environmental impact. For those reasons, meat fell under scope for consideration by the PPiPL team this week in Plastic-Free July.