We give a simple and direct treatment of the convergence of quantum random walks to quantum stochastic operator cocycles, using the semigroup method. The pointwise product of two such quantum random walks is shown to converge to the quantum stochastic Trotter product of the respective limit cocycles. Since such Trotter products themselves reduce to pointwise products when the cocycles inhabit commuting subspaces of the system algebra, this yields an elementary approach to the quantum random walk approximation of the 'tensorisation' of cocycles with common noise dimension space. The repeated quantum interactions model is shown to fit nicely into the convergence scheme described.