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Centre for Marketing Analytics

  1. Journal article
  2. Published

    Consumer attitude metrics for guiding marketing mix decisions

    Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M. & Yildirim, G., 2014, In: Marketing Science. 33, 4, p. 534-550 17 p.

    Research output: Contribution to journalJournal articlepeer-review

  3. Published

    Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a Stochastic Dynamic Programming Decomposition

    Esteban-Bravo, M., Vidal-Sanz, J. M. & Yildirim, G., 2014, In: Marketing Science. 33, 5, p. 621-640 20 p.

    Research output: Contribution to journalJournal articlepeer-review

  4. Published

    A systemic view of the ADIDA framework

    Spithourakis, G., Petropoulos, F., Nikolopoulos, K. & Assimakopoulos, V., 2014, In: IMA Journal of Management Mathematics. 25, 2, p. 125-137 13 p.

    Research output: Contribution to journalJournal articlepeer-review

  5. Published

    Investigating the information content of the model-free volatility expectation by Monte Carlo methods

    Zhang, Y., Taylor, S. J. & Wang, L., 11/2013, In: Journal of Futures Markets. 33, 11, p. 1071-1095 25 p.

    Research output: Contribution to journalJournal articlepeer-review

  6. Published

    An example of an optimal forecast exhibiting decreasing bias with increasing forecast horizon

    Aretz, K. & Peel, D., 10/2013, In: Bulletin of Economic Research. 65, 4, p. 362-371 10 p.

    Research output: Contribution to journalJournal articlepeer-review

  7. Published

    Fuzzy turnover rate chance constraints portfolio model

    Barak, S., 1/07/2013, In: European Journal of Operational Research. 228, 1, p. 141-147

    Research output: Contribution to journalJournal articlepeer-review

  8. Published

    Measuring forecasting accuracy: the case of judgmental adjustments to SKU-level demand forecasts

    Davydenko, A. & Fildes, R., 07/2013, In: International Journal of Forecasting. 29, 3, p. 510-522 13 p.

    Research output: Contribution to journalJournal articlepeer-review

  9. Published

    Forecasting and inventory performance in a two-stage supply chain with ARIMA(0,1,1) demand: theory and empirical analysis

    Babai, M. Z., Ali, M. M., Boylan, J. & Syntetos, A. A., 1/06/2013, In: International Journal of Production Economics. 143, 2, p. 463-471 9 p.

    Research output: Contribution to journalJournal articlepeer-review

  10. Published

    Heterogeneous agents and the implications of the Markowitz model of utility for multi-prize lottery tickets

    Peel, D., 06/2013, In: Economics Letters. 119, 3, p. 264-267 4 p.

    Research output: Contribution to journalJournal articlepeer-review

  11. Published

    Airline codeshare alliances: Marketing boon and revenue management information systems challenge

    Gerlach, M., Cleophas, C. & Kliewer, N., 06/2013, In: Business and Information Systems Engineering. 5, 3, p. 153-163 11 p.

    Research output: Contribution to journalJournal articlepeer-review

  12. Published

    Intermittent demand forecasts with neural networks

    Kourentzes, N., 05/2013, In: International Journal of Production Economics. 143, 1, p. 198-206 9 p.

    Research output: Contribution to journalJournal articlepeer-review

  13. Published

    Analysis of judgmental adjustments in the presence of promotions

    Trapero Arenas, J., Pedregal, D. J., Fildes, R. & Kourentzes, N., 04/2013, In: International Journal of Forecasting. 29, 2, p. 234-243 10 p.

    Research output: Contribution to journalJournal articlepeer-review

  14. Published

    Generalised estimators for seasonal forecasting by combining grouping with shrinkage approaches

    Zhang, K., Chen, H., Boylan, J. & Scarf, P., 1/03/2013, In: Journal of Forecasting. 32, 2, p. 137-150 14 p.

    Research output: Contribution to journalJournal articlepeer-review

  15. Published

    Complexity in airline revenue management

    Bartke, P., Cleophas, C. & Zimmermann, B., 01/2013, In: Journal of Revenue and Pricing Management. 12, 1, p. 36-45 10 p.

    Research output: Contribution to journalJournal articlepeer-review

  16. Published

    Winning hearts, minds and sales: how marketing communication enters the purchase process in emerging and mature markets

    Pauwels, K., Erguncu, S. & Yildirim, G., 2013, In: International Journal of Research in Marketing. 30, 1, p. 57-68 12 p.

    Research output: Contribution to journalJournal articlepeer-review

  17. Published

    Empirical heuristics for improving intermittent demand forecasting

    Petropoulos, F., Nikolopoulos, K., Spithourakis, G. & Assimakopoulos, V., 2013, In: Industrial Management and Data Systems. 113, 5, p. 683-696 14 p.

    Research output: Contribution to journalJournal articlepeer-review

  18. Published

    Forecast horizon aggregation in integer autoregressive moving average (INARMA) models

    Mohammadipour, M. & Boylan, J., 1/12/2012, In: Omega: The International Journal of Management Science. 40, 6, p. 703-712 10 p.

    Research output: Contribution to journalJournal articlepeer-review

  19. Published

    Impact of Information Exchange on Supplier Forecasting Performance

    Trapero Arenas, J., Kourentzes, N. & Fildes, R., 12/2012, In: Omega: The International Journal of Management Science. 40, 6, p. 738-747 10 p.

    Research output: Contribution to journalJournal articlepeer-review

  20. Published

    Are analysts' loss functions asymmetric?

    Peel, D., Pope, P. F. & Clatworthy, M., 12/2012, In: Journal of Forecasting. 31, 8, p. 736-756 21 p.

    Research output: Contribution to journalJournal articlepeer-review

  21. Published

    Adaptive consumer credit classification

    Pavlidis, N., Tasoulis, D., Adams, N. M. & Hand, D. J., 12/2012, In: Journal of the Operational Research Society. 63, 12, p. 1645-1654 10 p.

    Research output: Contribution to journalJournal articlepeer-review

  22. Published

    Forecast errors and inventory performance under forecast information sharing

    Ali, M. M., Boylan, J. & Syntetos, A. A., 1/10/2012, In: International Journal of Forecasting. 28, 4, p. 830-841

    Research output: Contribution to journalJournal articlepeer-review

  23. Published

    On the potential for observational equivalence in experiments on risky choice when a power utility function is assumed

    Peel, D. & Zhang, J., 07/2012, In: Economics Letters. 116, 1, p. 8-10 3 p.

    Research output: Contribution to journalJournal articlepeer-review

  24. Published

    Measuring willingness to pay as a range, revisited: When should we care?

    Dost, F. & Wilken, R., 06/2012, In: International Journal of Research in Marketing. 29, 2, p. 148-166 19 p.

    Research output: Contribution to journalJournal articlepeer-review

  25. Published

    Online linear and quadratic discriminant analysis with adaptive forgetting for streaming classification

    Anagnostopoulos, C., Tasoulis, D. K., Adams, N. M., Pavlidis, N. & Hand, D. J., 04/2012, In: Statistical Analysis and Data Mining. 5, 2, p. 139-166

    Research output: Contribution to journalJournal articlepeer-review

  26. Published

    Multi-agent modelling for revenue management

    Cleophas, C., 03/2012, In: Journal of Revenue and Pricing Management. 11, 2, p. 240-242 3 p.

    Research output: Contribution to journalJournal articlepeer-review

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