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  1. Chapter
  2. Published

    Innovating and trading TV formats through brand management practices

    Singh, S. & Oliver, J., 30/10/2015, Handbook of Media Branding. Siegert, G., Förster, K., Chan-Olmsted, S. & Ots, M. (eds.). Cham, Switzerland: Springer International Publishing, Vol. 1. p. 187-197 11 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. Published

    Care leavers' transitions to adulthood: challenges to self in adapting to new consumer roles

    Hibbert, S., Piacentini, M. G. & Hogg, M. K., 20/08/2015, Consumer vulnerability: conditions, contexts and characteristics. Hamilton, K., Dunnett, S. & Piacentini, M. (eds.). London: Routledge, p. 117-129 13 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  4. Published

    The Usage of Social Media in New Product Development Process: The benefits and the challenges

    Liu, R. R-Y. & Kop, A. E., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 120-139 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  5. Published

    Social Networking Sites and Marketing Strategies

    Wu, Y., Stewart, M. & Liu, R. R-Y., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 207-239 33 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. Published

    Music and the making of markets

    Mason, K., 02/2015, Organising music: theory, practice, performance. Beech, N. & Gilmore, C. (eds.). Cambridge: Cambridge University Press

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  7. Published

    Chapter 12: Digital Marketing

    Galindo, A., 2015, Foundations of marketing. 5th ed. McGraw Hill

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  8. Published

    Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions

    Khan, H. & Rodrigo, P., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 248-250 3 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Published

    The Virtual Experience Economy: A Service-Dominant Logic Perspective

    Gadalla, E., 2015, Handbook on 3D3C Platforms: Applications and Tools for Three Dimensional Systems for Community, Creation and Commerce. Sivan, Y. (ed.). Springer, p. 271-292 22 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    Designing better markets for people at the bottom of the pyramid: Bottom-up market design

    Chakrabarti, R. & Mason, K., 28/11/2014, Concerned Markets: Economic Ordering for Multiple Values. Geiger, S., Harrison, D., Kjellberg, H. & Mallard, A. (eds.). Cheltenham: Edward Elgar Publishing Ltd., p. 153-177 25 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  11. Published

    Designing better markets for people at the BoP

    Chakrabarti, R. & Mason, K., 28/11/2014, Concerned markets: economic ordering for multiple values. Geiger, S., Harrison, D., Kjellberg, H. & Mallard, A. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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