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Anna Galindo

Senior Teaching Fellow

  1. 2017
  2. Published

    Case study 3: Co-create a smart phone brand with consumers via social media: A case study of Xiaomi in China

    Yang, S. & Wos, A., 1/01/2017, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). Cham: Springer International Publishing, p. 27-34 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

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