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Research

Professor Anthony Patterson

Professor of Marketing

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  1. Published

    Netnography and Design Thinking: Development and Illustration in the Vegan Food Industry

    Ashman, R., Patterson, A. & Kozinets, R., 30/09/2021, In: European Journal of Marketing. 55, 9, p. 2491-2514 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Networks of Desire: How Technology Increases Our Passion to Consume

    Kozinets, R., Patterson, A. & Ashman, R., 1/02/2017, In: Journal of Consumer Research. 43, 5, p. 659-682 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    On Managing Dartainment Responsibly: A hauntological critique of marketised deathscapes

    James, S., Cronin, J. & Patterson, A., 10/11/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  4. Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube

    Wilkinson, C. & Patterson, A., 1/01/2014, Brand Mascots: And Other Marketing Animals. Taylor and Francis, p. 123-140 18 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  5. Published

    Raising the dead: on brands that go bump in the night

    Brown, S., Patterson, A. & Ashman, R., 30/04/2021, In: Journal of Marketing Management. 37, 5-6, p. 417-436 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Re-ordering Motherhood and Employment: Mobilizing ‘Mums Everywhere’ during Covid-19

    Ashman, R., Radcliffe, L., Patterson, A. & Gatrell, C., 31/07/2022, In: British Journal of Management. 33, 3, p. 1125-1143 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Replaced by a Robot: Service Implications in the Age of the Machine

    McLeay, F., Yoganathan, V., Osburg, V. S. & Patterson, A., 1/02/2021, In: Journal of Service Research. 24, 1, p. 104-121 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. E-pub ahead of print

    Revenants in the Marketplace: A Hauntology of Retrocorporation

    James, S., Cronin, J. & Patterson, A., 15/09/2023, (E-pub ahead of print) In: Marketing Theory.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Revisiting Thana-Tourism: The Hauntological Encounter as ‘Obscene Supplement’

    James, S., Cronin, J. & Patterson, A., 30/06/2023.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    Seeing the big picture in services marketing research: infographics, SEM and data visualisation

    Ashman, R. & Patterson, A., 1/09/2015, In: Journal of Services Marketing. 29, 6/7, p. 613-621 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Selling stories: Harry Potter and the marketing plot

    Brown, S. & Patterson, A., 06/2010, In: Psychology and Marketing. 27, 6, p. 541-556 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    Shopping soundtracks: evaluating the musicscape using introspective data

    Oakes, S., Patterson, A. & Oakes, H., 17/05/2013, In: Arts Marketing: An International Journal. 3, 1, p. 41-57 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand

    Patterson, A., 04/2012, In: Journal of Business Research. 65, 4, p. 527-534 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. Published

    Storying marketing research: The twisted tale of a consumer profiled

    Quinn, L. & Patterson, A., 1/04/2013, In: Journal of Marketing Management. 29, 5-6, p. 720-733 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    The allure of celebrities: unpacking their polysemic consumer appeal

    Wolfeil, M., Patterson, A. & Gould, S., 7/10/2019, In: European Journal of Marketing. 53, 10, p. 2025-2053 29 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. Published

    The power of intuitive thinking: a devalued heuristic of strategic marketing

    Patterson, A., Quinn, L. & Baron, S., 02/2012, In: Journal of Strategic Marketing. 20, 1, p. 35-44 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    The unnaturalness of natural burials: dispossessing the dispossessed

    Balonier, A-K., Parsons, E. & Patterson, A., 3/04/2019, In: Mortality. 24, 2, p. 212-230 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    The Unnaturalness of Natural Burials: Dispossessing the Dispossessed

    Balonier, A-K., Parsons, E. & Patterson, A., 29/09/2021, The Materiality and Spatiality of Death, Burial and Commemoration. Klaus Streb, C. & Kolnberger, T. (eds.). London: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  19. Published

    Tracing non-consumption through space and time: A historical analysis of how spatial temporal politics of practices restrain contemporary sustainable consumption

    Scheurenbrand, K., Parsons, E. & Patterson, A., 2019, Research in Consumer Culture Theory. G., P., J., F. & A.J., E. (eds.). Leicester, Vol. 3. p. 78-79

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  20. Published

    'Who got the assist' - Fantasy Football and a New Age of Football Fandom

    O'Leary, K., Cronin, J. & Patterson, A., 5/07/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

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