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Research

Dr Hayley Cocker

Senior Lecturer

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  1. Unpublished

    Social Anchoring - An alternative understanding of migrant consumers' experiences

    Pradhan, A., Cocker, H. & Hogg, M., 2019, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  2. Published

    Social belonging and the social collective: understanding how processes shape youth markets

    Tinson, J., Piacentini, M. G., Nuttall, P. & Cocker, H., 1/06/2017, In: Marketing Theory. 17, 2, p. 201-217 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Social media influencers & transgressive celebrity endorsement in consumption community contexts

    Cocker, H., Mardon, R. & Daunt, K., 31/07/2021, In: European Journal of Marketing. 55, 7, p. 1841-1872 32 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. E-pub ahead of print

    Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market

    Mwangi, V., Cocker, H. & Piacentini, M., 17/10/2023, (E-pub ahead of print) In: Marketing Theory.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self

    Cocker, H., Banister, E. & Piacentini, M., 2012, Research in Consumer Behavior. Belk, R. W., Askegaard, S. & Scott, L. (eds.). Emerald, Vol. 14. p. 333-351 19 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. Unpublished

    The impact of online communities on the wellbeing of women in a developing country: a gender and transformative consumer research perspective

    Abouseif, M., Cocker, H. & Malone, S., 16/05/2022, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  7. Published

    The Influence of Scandal on Celebrity Capital: Asset, Liability or Both?

    Ocran, A., Cocker, H. & Higgins, L., 7/07/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  8. Unpublished

    The Spatial Legitimation of the Esports Market

    John, C., Skandalis, A. & Cocker, H., 29/06/2023, (Unpublished) p. 60.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    The Transformative Impact of Online Communities on the Wellbeing of Women in a Developing Country

    Abouseif, M., Malone, S. & Cocker, H., 30/06/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  10. Published

    Toward a processual theory of transformation

    Murray, J. B., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H. L., Eagar, T., McAlexander, B., Mitchell, N., Patrick, R., Robinson, T., Scholz, J., Thyroff, A., Zavala, M. & Zuniga, M., 1/07/2019, In: Journal of Business Research. 100, p. 319-326 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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