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Dr Hayley Cocker

Senior Lecturer

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  1. Unpublished

    The impact of online communities on the wellbeing of women in a developing country: a gender and transformative consumer research perspective

    Abouseif, M., Cocker, H. & Malone, S., 16/05/2022, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  2. Published

    The Influence of Scandal on Celebrity Capital: Asset, Liability or Both?

    Ocran, A., Cocker, H. & Higgins, L., 7/07/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  3. Unpublished

    The Spatial Legitimation of the Esports Market

    John, C., Skandalis, A. & Cocker, H., 29/06/2023, (Unpublished) p. 60.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  4. Published

    The Transformative Impact of Online Communities on the Wellbeing of Women in a Developing Country

    Abouseif, M., Malone, S. & Cocker, H., 30/06/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  5. Published

    Toward a processual theory of transformation

    Murray, J. B., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H. L., Eagar, T., McAlexander, B., Mitchell, N., Patrick, R., Robinson, T., Scholz, J., Thyroff, A., Zavala, M. & Zuniga, M., 1/07/2019, In: Journal of Business Research. 100, p. 319-326 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    WeChat Brands: Communal Interaction and Brand Publicity in Chinese Social Media

    Bai, Y., Zhao, X. & Cocker, H. L., 2017, North America - Advances in Consumer Research . Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Duluth: Association for Consumer Research, 1024451. (NA - Advances in Consumer Research ; vol. 45).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

  7. Published

    When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities

    Mardon, R., Cocker, H. & Daunt, K., 24/07/2023, In: Journal of Marketing Management. 39, 11-12, p. 1132-1162 31 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Why you might start to hate the influencers you once loved

    Mardon, R., Cocker, H. & Daunt, K., 9/02/2024

    Research output: Exhibits, objects and web-based outputs › Blog

  9. Published

    Written Evidence Submitted to the UK Parliament's Digital, Culture, Media and Sport Committee's Inquiry into Influencer Culture: INF0005 Influencer Culture

    Mardon, R., Daunt, K. & Cocker, H., 22/06/2022

    Research output: Other contribution

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