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Research

Professor Paul Hughes

Chair in Strategy

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  1. 2016
  2. Published

    Export Decision-Making: Combining Planning and Improvisation to Enhance Performance

    Nemkova, E., Souchon, A. & Hughes, P., 23/12/2016, Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science, 135 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions

    Banin, A. Y., Boso, N., Hultman, M., Souchon, A. L., Hughes, P. & Nemkova, E., 30/11/2016, In: Industrial Marketing Management. 59, p. 120-130

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Spontaneity and international marketing performance

    Souchon, A. L., Hughes, P., Farrell, A. M., Nemkova, E. & Oliveira, J. S., 12/09/2016, In: International Marketing Review. 33, 5, p. 671-690

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs: Marketing Resources and Radical Innovation Activity

    Kyriakopoulos, K., Hughes, M. & Hughes, P., 1/07/2016, In: J Prod Innov Manag. 33, 4, p. 398-417

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Strategy development: Driving improvisation in Malaysia

    Hodgkinson, I. R., Hughes, P. & Arshad, D., 1/04/2016, In: Journal of World Business. 51, 3, p. 379-390

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    In pursuit of a ‘whole-brain’ approach to undergraduate teaching: implications of the Herrmann brain dominance model

    Hughes, M., Hughes, P. & Hodgkinson, I. R., 24/02/2016, In: Studies in Higher Education. 42, 12, p. 2389-2405

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. 2015
  9. Published

    Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting

    Nemkova, E., Souchon, A. L., Hughes, P. & Micevski, M., 1/09/2015, In: Journal of International Marketing. 23, 3

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    The relevance of slack resource availability and networking effectiveness for entrepreneurial orientation

    Hughes, M., Eggers, F., Kraus, S. & Hughes, P., 24/08/2015, In: IJESB. 26, 1, p. 116-138

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. 2014
  12. Published

    Social Capital and Learning Advantages: A Problem of Absorptive Capacity: Social Capital, Learning Advantages, and Absorptive Capacity

    Hughes, M., Morgan, R. E., Ireland, R. D. & Hughes, P., 30/09/2014, In: Strategic Entrepreneurship Journal. 8, 3

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    STRATEGY CONTENT AND PUBLIC SERVICE PROVIDER PERFORMANCE IN THE UK: AN ALTERNATIVE APPROACH

    Hodgkinson, I. R. & Hughes, P., 1/05/2014, In: Public Administration. 92, 3, p. 707-726

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. 2012
  15. Published

    Re-examining the deployment of market orientation in the public leisure sector

    Hodgkinson, I. R., Hughes, P. & Hughes, M., 1/10/2012, In: Journal of Marketing Management. 11-12, p. 1249-1269

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. Published

    Pursuing “flexible commitment” as strategic ambidexterity: An empirical justification in high technology firms

    Kouropalatis, Y., Hughes, P. & Morgan, R. E., 14/09/2012, In: European Journal of Marketing. 46, 10

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    Export decision‐making orientation: an exploratory study

    Nemkova, E., Souchon, A. L. & Hughes, P., 13/07/2012, In: International Marketing Review. 29, 4, p. 349-378

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    Absorptive capacity and market orientation in public service provision

    Hodgkinson, I. R., Hughes, P. & Hughes, M., 1/06/2012, In: Journal of Strategic Marketing. 20, 3, p. 211-229

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  19. Published

    The performance implications of strategic capital for public leisure providers

    Hodgkinson, I. R. & Hughes, P., 1/06/2012, In: The Service Industries Journal. 32, 8, p. 1375-1391

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  20. Published

    A level playing field: social inclusion in public leisure

    Hodgkinson, I. R. & Hughes, P., 20/01/2012, In: International Journal of Public Sector Management. 25, 1, p. 48-63

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  21. 2011
  22. Published

    Network behaviours, social capital, and organisational learning in high-growth entrepreneurial firms

    Hughes, M., Morgan, R. E., Ireland, R. D. & Hughes, P., 14/03/2011, In: International Journal of Entrepreneurship and Small Business. 12, 3, p. 257-272

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  23. 2010
  24. Published

    Why do product-market strategies fail? a sociostructural examination under conditions of adherence

    Hughes, P., Hughes, M. & Morgan, R. E., 12/10/2010, In: Group and Organization Management. 35, 5, p. 606-635

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  25. 2009
  26. Published

    Short-term versus Long-term Impact of Managers: Evidence from the Football Industry

    Hughes, M., Hughes, P., Mellahi, K. & Guermat, C., 1/07/2009, In: British Journal of Management. 21, 2, p. 571-589

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  27. 2008
  28. Published

    Market knowledge diffusion and business performance

    Hughes, P., Morgan, R. E. & Kouropalatis, Y., 14/11/2008, In: European Journal of Marketing. 42, 11/12, p. 1372-1395

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  29. Published

    Fitting strategic resources with product-market strategy: Performance implications

    Hughes, P. & Morgan, R. E., 1/04/2008, In: Journal of Business Research. 61, 4, p. 3230-331

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  30. 2007
  31. Published

    Exploitative Learning and Entrepreneurial Orientation Alignment in Emerging Young Firms: Implications for Market and Response Performance

    Hughes, M., Hughes, P. & Morgan, R. E., 31/12/2007, In: British Journal of Management. 18, 4, p. 359-375

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  32. Published

    A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms

    Hughes, P. & Morgan, R. E., 1/05/2007, In: Industrial Marketing Management. 36, 4, p. 503-517 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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