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Research

Professor Paul Hughes

Chair in Strategy

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  1. 2016
  2. Published

    Export Decision-Making: Combining Planning and Improvisation to Enhance Performance

    Nemkova, E., Souchon, A. & Hughes, P., 23/12/2016, Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science, 135 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions

    Banin, A. Y., Boso, N., Hultman, M., Souchon, A. L., Hughes, P. & Nemkova, E., 30/11/2016, In: Industrial Marketing Management. 59, p. 120-130

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Spontaneity and international marketing performance

    Souchon, A. L., Hughes, P., Farrell, A. M., Nemkova, E. & Oliveira, J. S., 12/09/2016, In: International Marketing Review. 33, 5, p. 671-690

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs: Marketing Resources and Radical Innovation Activity

    Kyriakopoulos, K., Hughes, M. & Hughes, P., 1/07/2016, In: J Prod Innov Manag. 33, 4, p. 398-417

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Strategy development: Driving improvisation in Malaysia

    Hodgkinson, I. R., Hughes, P. & Arshad, D., 1/04/2016, In: Journal of World Business. 51, 3, p. 379-390

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    In pursuit of a ‘whole-brain’ approach to undergraduate teaching: implications of the Herrmann brain dominance model

    Hughes, M., Hughes, P. & Hodgkinson, I. R., 24/02/2016, In: Studies in Higher Education. 42, 12, p. 2389-2405

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. 2015
  9. Published

    Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting

    Nemkova, E., Souchon, A. L., Hughes, P. & Micevski, M., 1/09/2015, In: Journal of International Marketing. 23, 3

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    The relevance of slack resource availability and networking effectiveness for entrepreneurial orientation

    Hughes, M., Eggers, F., Kraus, S. & Hughes, P., 24/08/2015, In: IJESB. 26, 1, p. 116-138

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. 2014
  12. Published

    Social Capital and Learning Advantages: A Problem of Absorptive Capacity: Social Capital, Learning Advantages, and Absorptive Capacity

    Hughes, M., Morgan, R. E., Ireland, R. D. & Hughes, P., 30/09/2014, In: Strategic Entrepreneurship Journal. 8, 3

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    STRATEGY CONTENT AND PUBLIC SERVICE PROVIDER PERFORMANCE IN THE UK: AN ALTERNATIVE APPROACH

    Hodgkinson, I. R. & Hughes, P., 1/05/2014, In: Public Administration. 92, 3, p. 707-726

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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