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Research

Professor Rodney Runyan

Formerly at Lancaster University

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  1. Published

    An exploration of rural community branding efforts from the perspective of community residents

    Swinney, J., Lang, C. & Runyan, R., 04/2012, In: International Journal of Rural Management. 8, 1-2, p. 35-47 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure

    Sternquist, B., Runyan, R. C. & Chen, Z., 03/2008, In: Journal of Retailing and Consumer Services. 15, 2, p. 93-103 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Brand, business mix, sense-of-place: do they matter downtown?

    Sneed, C. T., Runyan, R., Swinney, J. L. & Lim, H., 01/2011, In: Journal of Place Management and Development. 4, 2, p. 121-134 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Entrepreneurial orientation in cross-cultural research: assessing measurement invariance in the construct

    Runyan, R. C., Ge, B., Dong, B. & Swinney, J. L., 07/2012, In: Entrepreneurship Theory and Practice. 36, 4, p. 819-836 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory

    Runyan, R., Finnegan, C., Gonzalez-Padron, T. & Line, N. D., 2013, In: Marketing Education Review. 23, 2, p. 105-120 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    What is cool? operationalizing the construct in an apparel context

    Runyan, R., Noh, M. & Mosier, J., 2013, In: Journal of Fashion Marketing and Management. 17, 3, p. 322-340 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    The mall as bazaar: how kiosks influence consumer shopping behaviour

    Runyan, R., Kim, J. & Baker, J., 02/2012, In: Journal of Marketing Management. 28, 1-2, p. 85-102 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Channel relationship factors in cross-cultural contexts: antecedents of satisfaction in a retail setting

    Runyan, R. C., Sternquist, B. & Chung, J., 11/2010, In: Journal of Business Research. 63, 11, p. 1186-1195 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Author and institution rankings in retail research: an analysis of the four retail journals from 1994–2008

    Runyan, R. C. & Hyun, J., 12/2009, In: The International Review of Retail, Distribution and Consumer Research. 19, 5, p. 571-586 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    A model of small retailer innovation proneness: early internet adoption as a measure of innovativeness

    Runyan, R., Huddleston, P. & Swinney, J. L., 2009, In: Business Quest. 14, 1, p. 1-26 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Where’s the real craic? a resource-based view of authenticity in Irish pubs

    Runyan, R., 04/2009, In: Journal of Business and Retail Management Research. 3, 2, p. 46-54 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    A categorization of small retailer research streams: what does it portend for future research?

    Runyan, R. & Droge, C., 04/2008, In: Journal of Retailing. 84, 1, p. 77-94 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    Defining a forum for retailing scholars: academics' rankings of journals in the discipline

    Runyan, R., 09/2008, In: The International Review of Retail, Distribution and Consumer Research. 18, 4, p. 437-446 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. Published

    Entrepreneurial orientation versus small business orientation: what are their relationships to firm performance?

    Runyan, R., Droge, C. & Swinney, J., 10/2008, In: Journal of Small Business Management. 46, 4, p. 567-588 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    The use of sport celebrities in advertising: a replication and extension

    Ruihley, B. J., Runyan, R. & Lear, K. E., 09/2010, In: Sport Marketing Quarterly. 19, 3, p. 132-142 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. Published

    Young consumers' innovativeness and hedonic/utilitarian attitudes towards cool

    Noh, M., Runyan, R. & Mosier, J., 2014, In: International Journal of Retail and Distribution Management. 42, 4, p. 267-280 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    Strategic posture and performance: revealing differences between family and nonfamily firms

    Madison, K., Runyan, R. & Swinney, J. L., 09/2014, In: Journal of Family Business Strategy. 5, 3, p. 239-251 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    Entrepreneurial orientation, small business orientation and performance: an empirical investigation of Chinese firms

    Ma, D., Dong, B., Ge, B. & Runyan, R., 2009, In: Management World. 9, p. 109-115 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  19. Published

    Hospitality marketing research: recent trends and future directions

    Line, N. D. & Runyan, R. C., 06/2012, In: International Journal of Hospitality Management. 31, 2, p. 477-488 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  20. Published

    Where everybody knows your name: homophily in restaurant atmospherics

    Line, N. D., Runyan, R. C., Costen, W., Frash, R. & Antun, J. M., 01/2012, In: Journal of Hospitality Marketing and Management. 21, 1, p. 1-19 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  21. Published

    Destination marketing and the service-dominant logic: a resource-based operationalization of strategic marketing assets

    Line, N. & Runyan, R., 08/2014, In: Tourism Management. 43, p. 91-102 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  22. Published

    Community stakeholders and the perception of tourism downtowns: an assessment of brand identity

    Line, N., Runyan, R., Swinney, J. L. & Sneed, C. T., 11/05/2016, In: Tourism Analysis. 21, 2-3, p. 159-172 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  23. Published

    Segmenting luxe-bargain shoppers using a fuzzy clustering method

    Lim, C. M., Kim, Y. & Runyan, R., 2013, In: International Journal of Retail and Distribution Management. 41, 11-12, p. 848-868 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  24. Published

    The effect of culture on the context of ad pictures and ad persuasion: the role of context-dependent and context-independent thinking

    Liang, B., Runyan, R. C. & Fu, W., 01/2011, In: International Marketing Review. 28, 4, p. 412-434 23 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  25. Published

    Sports celebrity endorsements and retailing: can athletes provide a competitive advantage?

    Lear, K. E., Runyan, R. & Whitaker, W. H., 04/2009, In: International Journal of Retail and Distribution Management. 37, 4, p. 308-321 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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