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Dr Ronika Chakrabarti

Formerly at Lancaster University

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  1. Editorial
  2. Published

    Introduction to the special section on subsistence marketplaces

    Viswanathan, M., Chakrabarti, R., Ingenbleek, P. & Venugopal, S., 31/03/2021, In: Journal of Consumer Affairs. 55, 1, p. 3-7 5 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  3. Published

    Open sustainability: Conceptualization and considerations

    Chakrabarti, R., Henneberg, S. & S.Ivens, B., 1/08/2020, In: Industrial Marketing Management. 89, p. 528-534 7 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  4. Published

    Markets and marketing at the bottom of the pyramid

    Mason, K. J., Chakrabarti, R. & Singh, R., 09/2017, In: Marketing Theory. 17, 3, p. 261-270 10 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  5. Journal article
  6. Published

    Why art matters: Artistic consumer-entrepreneurship in subsistence marketplaces

    Chakrabarti, R., 31/03/2021, In: Journal of Consumer Affairs. 55, 1, p. 134-150 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Managing dilemmas of resource mobilization through Jugaad: A multi-method study of social enterprises in Indian healthcare

    Agarwal, N., Chakrabarti, R., Prabhu, J. & Brem, A., 1/09/2020, In: Strategic Entrepreneurship Journal. 14, 3, p. 419-443 25 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Managing to make market agencements: the temporally bound elements of stigma in favelas

    Fernandes, J., Mason, K. J. & Chakrabarti, R., 02/2019, In: Journal of Business Research. 95, p. 128-142 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector

    Agarwal, N., Chakrabarti, R., Brem, A. & Bocken, N., 05/2018, In: Journal of Business Research. 86, p. 234-244 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Do luxury brands successfully entice consumers? the role of bandwagon effects

    Shaikh, S., Malik, A., Akram, S. & Chakrabarti, R., 06/2017, In: International Marketing Review. 34, 4, p. 498-513 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    The role of proximity in business model design: making business models work for those at the bottom of the pyramid

    Mason, K. J. & Chakrabarti, R., 02/2017, In: Industrial Marketing Management. 61, p. 67-80 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    Can the pragmatist logic of inquiry inform consumer led market design

    Chakrabarti, R. & Mason, K. J., 2015, In: Advances in Consumer Research. 43, p. 212-217 6 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    Institutional life of intuitive insights: legitimacy of virtuoso intuitive marketing management

    Vanharanta, M., Chakrabarti, R. & Wong, P., 07/2014, In: Industrial Marketing Management. 43, 5, p. 760–768 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. Published

    Goal orientation effects on behavior and performance: evidence from international sales agents in the Middle East

    Chakrabarti, R., Barnes, B., Berthon, P., Pitt, L. & Monkhouse, L., 01/2014, In: The International Journal of Human Resource Management. 25, 2, p. 317-340 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Innovation in business networks the role of leveraging resources

    Ostendorf, J. W., Mouzas, S. & Chakrabarti, R., 2014, In: Industrial Marketing Management. 43, p. 504-511 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. Published

    What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In: Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    Network dynamics in the UK pharmaceutical network: a network-as-practice perspective

    Chakrabarti, R., Ramos, C. & Henneberg, S., 04/2013, In: Industrial Marketing Management. 42, 3, p. 356-371 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    When outsourcing fragments: customer creativity and Technological Transmutations

    Pehlivan, E., Berthon, P. R., Pitt, L. F. & Chakrabarti, R., 2013, In: Production Planning and Control. 24, 4-5, p. 284-293 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  19. Published

    Adoption of country-specific business websites: the case of UK small businesses entering the Chinese market

    Daryanto, A., Khan, H., Matlay, H. & Chakrabarti, R., 2013, In: Journal of Small Business and Enterprise Development. 20, 3, p. 650-660 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  20. Published

    Gift giving and social emotions: experience as content

    Chakrabarti, R. & Berthon, P., 05/2012, In: Journal of Public Affairs. 12, 2, p. 154-161 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  21. Published

    Brand worlds from articulation to integration

    Berthon, P. R., Pitt, L. F., Chakrabarti, R. & Berthon, J. P., 2011, In: Journal of Advertising Research. 51, 1, p. 182-194 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  22. Published

    Financial services ads and viewer response profiles: Psychometric properties of a shortened scale

    Steyn, P., Pitt, L. & Chakrabarti, R., 2011, In: Journal of Financial Services Marketing. 16, p. 210-219 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  23. Published

    Quality management in business relationships: the role of brands in an open source environment

    Chakrabarti, R., Berthon, P. R., Watson, R. T. & Pitt, L. F., 2007, In: Total Quality Management and Business Excellence. 18, 8, p. 947-955 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  24. Published

    The Internet's impact on B2B sales management: some Australian evidence

    Pitt, L. F., Barnes, B., Chakrabarti, R., Palihawadana, D., Ewing, M. T. & Leong, E., 2007, In: International Journal of Technology Marketing. 2, 4, p. 349-363 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  25. Other
  26. Published

    Understanding how mega food parks are agencing bottom-up approaches to food policy through fairer transvection systems for the bottom of the pyramid producer-consumer

    Chakrabarti, R., 2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  27. Conference paper
  28. Published

    Myth, ideas and empowerment: exploring how market actors constitute, perform and dismantle the ‘Durga Puja'

    Chakrabarti, R. & Mason, K. J., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  29. Published

    From market devices to market infrastructures

    Chakrabarti, R., Finch, J., Kjellberg, H., Lenborg, C. & Pollock, N., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

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