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Research

Professor Anthony Patterson

Professor of Marketing

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  1. 2025
  2. Forthcoming

    Lit Crit Riffin’: A Collaborative Mode of Literary Criticism in Marketing Theory

    Takhar, J., Sodergren, J., Patterson, A. & Stevens, L., 26/08/2025, (Accepted/In press) In: Marketing Theory.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Forthcoming

    Character Over Consistency: Telling Tales of Marketing’s ‘She-Monsters’

    Ashman, R., Brown, S. & Patterson, A., 29/07/2025, (Accepted/In press) In: International Journal of Research in Marketing.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Forthcoming

    Are You Now or Have You Ever Been a Con Artist?

    Thompson, K., Patterson, A. & Brown, S., 3/04/2025, (Accepted/In press) In: Journal of Customer Behaviour.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Forthcoming

    On Mapping a Marketing Monstrosity: Barbie, Barbara and the Reorientation of Literary Criticism

    Ashman, R., Brown, S. & Patterson, A., 28/02/2025, (Accepted/In press) In: Journal of Marketing Management.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. 2024
  7. Published

    Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange

    Liu, C.-L., Kozinets, R., Patterson, A. & Zhao, X., 31/10/2024, In: Journal of Consumer Research. 51, 3, p. 616-633 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Forthcoming

    Beyond the Body Productive: Exploring the Transformative Potential of Self-Tracking

    Spence, R., Ashman, R., Patterson, A. & Hunter-Jones, P., 16/09/2024, (Accepted/In press) In: Sociology.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Revenants in the Marketplace: A Hauntology of Retrocorporation

    James, S., Cronin, J. & Patterson, A., 1/09/2024, In: Marketing Theory. 24, 3, p. 397-416 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Unravelling human/non-human power dynamics in influencer marketing

    Thompson, K., Ashman, R. & Patterson, A., 26/06/2024.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  11. Published

    In the Line of Fire

    Patterson, A., 10/05/2024, In: Journal of Customer Behaviour. 23, 1

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    “If You Like Your History Horrible”: The Obscene Supplementarity of Thanatourism

    James, S., Cronin, J. & Patterson, A., 1/05/2024, In: Annals of Tourism Research. 106, 103749.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    How do unsustainable practices remain dominant? A practice theory reinterpretation of Gramsci

    Scheurenbrand, K., Schatzki, T., Parsons, E. & Patterson, A., 1/02/2024, In: Sociology. 58, 1, p. 231-252 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. 2023
  15. Published

    Is Barbie Full of It?

    Ashman, R., Beach, S. & Patterson, A., 31/12/2023, In: Journal of Customer Behaviour. 22, 1

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. Published

    Consuming Spontaneity in Extraordinary Experiences

    Mills, S., Patterson, A., Lee, Q. & Wolfheil, M., 6/12/2023, ANZMAC 2023: Marketing for Good. Thyne, M. & Biggemann, S. (eds.). Otago, p. 177 1 p. (ANZMAC; vol. 2023).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

  17. Published

    Accounting for the Lack of Lack: Fetishistic Disavowal within Networks of Desire

    James, S., Cronin, J. & Patterson, A., 28/07/2023.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  18. Published

    Revisiting Thana-Tourism: The Hauntological Encounter as ‘Obscene Supplement’

    James, S., Cronin, J. & Patterson, A., 30/06/2023.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  19. 2022
  20. Published

    On Managing Dartainment Responsibly: A hauntological critique of marketised deathscapes

    James, S., Cronin, J. & Patterson, A., 10/11/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  21. Published

    A Hauntology of the Witch’s Re-Enchantment

    James, S., Cronin, J. & Patterson, A., 9/11/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Abstract › peer-review

  22. Published

    A ‘Thumbs Up’ and ‘Thumbs Down’ for Thumb Culture: The Paradoxical Nature of Smartphones

    Thompson, K. & Patterson, A., 26/09/2022, The Routledge Handbook of Digital Consumption. Llamas, R. & Belk, R. (eds.). 2nd ed. ed. London: Routledge, (Routledge International Handbooks).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  23. Published

    Re-ordering Motherhood and Employment: Mobilizing ‘Mums Everywhere’ during Covid-19

    Ashman, R., Radcliffe, L., Patterson, A. & Gatrell, C., 31/07/2022, In: British Journal of Management. 33, 3, p. 1125-1143 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  24. Published

    'Who got the assist' - Fantasy Football and a New Age of Football Fandom

    O'Leary, K., Cronin, J. & Patterson, A., 5/07/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  25. Published

    Fantasy Football and semio-capitalism: The hyperstitional dynamics of consumer escapism

    O'Leary, K., Cronin, J. & Patterson, A., 10/06/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  26. Forthcoming

    Bewitching the Blob: A Hauntology of Witches in the Marketplace

    James, S., Cronin, J. & Patterson, A., 6/04/2022, (Accepted/In press).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  27. 2021
  28. Published

    Netnography and Design Thinking: Development and Illustration in the Vegan Food Industry

    Ashman, R., Patterson, A. & Kozinets, R., 30/09/2021, In: European Journal of Marketing. 55, 9, p. 2491-2514 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  29. Published

    The Unnaturalness of Natural Burials: Dispossessing the Dispossessed

    Balonier, A.-K., Parsons, E. & Patterson, A., 29/09/2021, The Materiality and Spatiality of Death, Burial and Commemoration. Klaus Streb, C. & Kolnberger, T. (eds.). London: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  30. E-pub ahead of print

    Me-search? Search Me! A New Twist in the Tale of Introspection

    Brown, S. & Patterson, A., 29/06/2021, (E-pub ahead of print) In: Journal of Marketing Management.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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