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Research

Professor Anthony Patterson

Professor of Marketing

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  1. Published

    'Who got the assist' - Fantasy Football and a New Age of Football Fandom

    O'Leary, K., Cronin, J. & Patterson, A., 5/07/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  2. Published

    How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats

    Patterson, A., Khogeer, Y. & Hodgson, J., 1/01/2013, In: Journal of Marketing Management. 29, 1-2, p. 69-85 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand

    Patterson, A., 04/2012, In: Journal of Business Research. 65, 4, p. 527-534 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    The power of intuitive thinking: a devalued heuristic of strategic marketing

    Patterson, A., Quinn, L. & Baron, S., 02/2012, In: Journal of Strategic Marketing. 20, 1, p. 35-44 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Editorial: Conference Special Issue – Marketing Fields Forever 2011

    Patterson, A., Oakes, S., Quinn, L. & Baron, S., 2011, In: Journal of Marketing Management. 27, 13-14, p. 1299-1303 5 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Art, ideology, and introspection

    Patterson, A., 03/2010, In: International Journal of Culture, Tourism and Hospitality Research. 4, 1, p. 57-69 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Deviant employees and dreadful service encounters: customer tales of discord and distrust

    Patterson, A., Baron, S. & Harris, L., 09/2010, In: Journal of Services Marketing. 24, 6, p. 438-445 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Extreme cultural and marketing makeover: Liverpool home edition

    Patterson, A., 2010, Marketing the Arts: A Fresh Approach. Kerrigan, F. (ed.). Taylor & Francis, 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Published

    Let it all fall down: Delighting in anti-heroes, alternative heritage and ruination

    Patterson, A., 15/11/2018, Cultural Heritage. Campelo, A., Reynolds, L., Lindgreen, A. & Beverland, M. (eds.). Routledge, 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    Getting up close and personal with influencers: reflecting on the intimacy of netnography

    Patterson, A. & Ashman, R., 30/12/2020, Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research. Kozinets, R. & Rossella, G. (eds.). Routledge, p. 241-248 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  11. Published

    Hungry Eyes: How Food Porn Affects Wellbeing

    Patterson, A., Kozinets, R. & Ashman, R., 25/06/2019, Food and experiential marketing: Pleasure, Wellbeing and consumption. Badat, W. (ed.). London: Routledge, (Routledge Interpretive Marketing Research).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  12. Published

    Comeback for the Craic: A literary Pub Crawl

    Patterson, A. & Brown, S., 5/06/2003, Time, Space, and the Market: Retroscapes Rising. Brown, S. & Sherry, J. F. (eds.). Routledge, p. 75-93 19 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  13. Published

    Digital youth, mobile phones and text messaging: Assessing the profound impact of a technological afterthought

    Patterson, A., 7/05/2013, The Routledge Companion to Digital Consumption. Belk, R. W. & Llamas, R. (eds.). London: Routledge, p. 83-92 10 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  14. Published

    Storying marketing research: The twisted tale of a consumer profiled

    Quinn, L. & Patterson, A., 1/04/2013, In: Journal of Marketing Management. 29, 5-6, p. 720-733 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Cycling into Headwinds: Analysing mobility practices that inhibit sustainability

    Scheurenbrand, K., Parsons, E., Cappellini, B. & Patterson, A., 1/11/2018, In: Journal of Public Policy and Marketing. 37, 2, p. 227-244 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. Published

    Tracing non-consumption through space and time: A historical analysis of how spatial temporal politics of practices restrain contemporary sustainable consumption

    Scheurenbrand, K., Parsons, E. & Patterson, A., 2019, Research in Consumer Culture Theory. G., P., J., F. & A.J., E. (eds.). Leicester, Vol. 3. p. 78-79

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  17. Published

    How do unsustainable practices remain dominant? A practice theory reinterpretation of Gramsci

    Scheurenbrand, K., Schatzki, T., Parsons, E. & Patterson, A., 1/02/2024, In: Sociology. 58, 1, p. 231-252 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    A ‘Thumbs Up’ and ‘Thumbs Down’ for Thumb Culture: The Paradoxical Nature of Smartphones

    Thompson, K. & Patterson, A., 26/09/2022, The Routledge Handbook of Digital Consumption. Llamas, R. & Belk, R. (eds.). 2nd ed. ed. London: Routledge, (Routledge International Handbooks).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  19. Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube

    Wilkinson, C. & Patterson, A., 1/01/2014, Brand Mascots: And Other Marketing Animals. Taylor and Francis, p. 123-140 18 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  20. Published

    The allure of celebrities: unpacking their polysemic consumer appeal

    Wolfeil, M., Patterson, A. & Gould, S., 7/10/2019, In: European Journal of Marketing. 53, 10, p. 2025-2053 29 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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