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Dr Chih-Ling Liu

Lecturer

  1. 2021
  2. Forthcoming

    Dead metaphors and responsibilised bodies-in-transition: The implications of medical metaphors for understanding the consumption of preventative healthcare

    Cheded, M., Liu, C-L. & Hopkinson, G., 22/06/2021, (Accepted/In press) In: Journal of Marketing Management.

    Research output: Contribution to journalJournal articlepeer-review

  3. 2019
  4. Published

    Men and their groomed body: Understanding personal grooming as both a discursive and embodied practice

    Liu, C-L., 13/05/2019, In: European Journal of Marketing. 53, 5, p. 1015-1034 20 p.

    Research output: Contribution to journalJournal articlepeer-review

  5. Published

    How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product

    Khan, H., Daryanto, A. & Liu, C-L., 1/04/2019, In: International Business Review. 28, 2, p. 405-414 10 p.

    Research output: Contribution to journalJournal articlepeer-review

  6. 2018
  7. Published

    Using attachment theory to illuminate consumers’ tensions between their sense of self and goal-pursuits in relationships

    Liu, C-L. & Hogg, M. K., 11/2018, In: Journal of Business Research. 92, p. 197-209 13 p.

    Research output: Contribution to journalJournal articlepeer-review

  8. Published

    Avatars, Consumers and Possession in Online Gaming

    Hu, F., Zhao, X. & Liu, C-L., 12/10/2018.

    Research output: Contribution to conference - Without ISBN/ISSN Posterpeer-review

  9. Published

    Gift giving within adult daughter-mother dyads

    Liu, C-L., Zhao, X. & Hogg, M. K., 17/09/2018, Gifts, Romance, and Consumer Culture. Minowa, Y. & Belk, R. (eds.). Routledge, (Routledge Interpretive Marketing Research).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

  10. 2017
  11. Published

    The Interplay of the Desired and Undesired Selves in Everyday Consumption

    Liu, C-L. & Hogg, M. K., 22/09/2017, The Routledge Companion to Consumer Behavior. Solomon, M. R. & Lowrey, T. M. (eds.). London: Routledge, p. 133-146 14 p. (Routledge Companions in Business, Management and Accounting).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

  12. 2016
  13. Published

    Application of mixed methods by consumer marketing practitioners: lessons for the academy?

    McGoldrick, P. & Liu, C-L., 20/05/2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  14. Published

    Strategy narratives and wellbeing challenges: the role of everyday self-presentation

    Liu, C-L., Keeling, D. & Hogg, M., 01/2016, In: Journal of Business Research. 69, 1, p. 234-243 10 p.

    Research output: Contribution to journalJournal articlepeer-review

  15. 2015
  16. Published

    Why does animosity negatively affect product attitudes? considering the role of anticipated future regret

    Daryanto, A., Salciuviene, L. & Liu, C-L., 15/12/2015, In: Advances in Consumer Research. 43

    Research output: Contribution to journalJournal articlepeer-review

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