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Research

Dr Hayley Cocker

Senior Lecturer

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  1. Published

    A cultural exploration of consumers’ interactions and relationships with celebrities

    Banister, E. & Cocker, H., 2014, In: Journal of Marketing Management. 30, 1-2, p. 1-29 29 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Charismatic authority and the YouTuber: unpacking the new cults of personality

    Cocker, H. L. & Cronin, J. M., 1/12/2017, In: Marketing Theory. 17, 4, p. 455-472 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Cognitive polyphasia, cultural legitimacy, and behavior change: the case of the illicit alcohol market in Kenya

    Mwangi, V. N., Cocker, H. L. & Piacentini, M. G., 2019, Consumer Culture Theory . Bajde, D., Kjeldgaard, D. & Belk, R. W. (eds.). Emerald Group Publishing Ltd., p. 103-117 15 p. (Research in Consumer Behavior; vol. 20).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  4. Unpublished

    Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community

    Mardon, R., Cocker, H. & Daunt, K., 17/07/2019, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  5. Unpublished

    Constructing and commodifying the tribal celebrity: A dramaturgical perspective

    Mardon, R., Cocker, H. & Daunt, K., 2018, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. Published

    De-influencing: how online beauty gurus get followers to trust them by posting negative reviews

    Mardon, R., Cocker, H. & Daunt, K., 15/02/2023

    Research output: Exhibits, objects and web-based outputs › Blog

  7. Unpublished

    Don’t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities

    Cocker, H., Mardon, R. & Daunt, K., 27/10/2023, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  8. Published

    Esports and the Spatial Legitimation of a Market

    John, C., Cocker, H. & Skandalis, A., 22/11/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    Esports and the Spatial Legitimation of Markets

    John, C., Skandalis, A. & Cocker, H., 7/07/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    Ethnic Identification: Capital and Distinction among Second-Generation British Indians

    Pradhan, A., Cocker, H. L. & Hogg, M. K., 1/03/2019, Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance. Bajde, D., Kjeldgaard, D. & Belk, R. W. (eds.). Emerald Group Publishing Ltd., p. 85-101 17 p. (Consumer Culture Theory; vol. 20).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  11. Unpublished

    How do online communities transform the well-being of women in a developing country?

    Abouseif, M., Cocker, H. & Malone, S., 5/07/2023, (Unpublished) p. 213-214. 2 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  12. Published

    How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective

    Mardon, R., Cocker, H. & Daunt, K., 31/10/2023, In: Journal of Consumer Research. 50, 3, p. 617-644 28 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    Managing Collective Effervescence: 'Zomsumption’ and Postemotional Fandom

    Cronin, J. M. & Cocker, H. L., 1/09/2019, In: Marketing Theory. 19, 3, p. 281-299 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. Published

    Managing dramaturgical dilemmas: youth drinking and multiple identities

    Cocker, H. L., Piacentini, M. G. & Banister, E. N., 14/05/2018, In: European Journal of Marketing. 52, 5-6, p. 1305-1328 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Unpublished

    Myths of acculturation: Culture, consumption and identity work

    Pradhan, A., Hogg, M. & Cocker, H., 2017, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  16. Unpublished

    Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance

    Pradhan, A., Cocker, H. & Hogg, M., 2018, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  17. Published

    Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price

    Cocker, H., Banister, E. & Piacentini, M., 2015, In: Journal of Marketing Management. 31, 5-6, p. 502-524 23 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    Ridiculing the Working Class and Reinforcing Class Boundaries: The Chav Myth and Consumption in the Night-time Space

    Cocker, H., Piacentini, M. & Banister, E., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  19. Unpublished

    Roundtable - Everyone everywhere all at once: integrating novel approaches to social influence(rs)

    Shoham, M., Watson, J., Cocker, H., Daniels, M., Grewal, L., Khamitov, M., Mardon, R., Matherly, T., Morvinski, C., Shalev, E., Smith, R., Valsesia, F. & Wu, F., 28/10/2023, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  20. Published

    Scandal and Celebrity Capital: Asset, Liability or Both?

    Ocran, A., Cocker, H. & Higgins, L., 9/06/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  21. Unpublished

    Social Anchoring - An alternative understanding of migrant consumers' experiences

    Pradhan, A., Cocker, H. & Hogg, M., 2019, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  22. Published

    Social belonging and the social collective: understanding how processes shape youth markets

    Tinson, J., Piacentini, M. G., Nuttall, P. & Cocker, H., 1/06/2017, In: Marketing Theory. 17, 2, p. 201-217 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  23. Published

    Social media influencers & transgressive celebrity endorsement in consumption community contexts

    Cocker, H., Mardon, R. & Daunt, K., 31/07/2021, In: European Journal of Marketing. 55, 7, p. 1841-1872 32 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  24. E-pub ahead of print

    Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market

    Mwangi, V., Cocker, H. & Piacentini, M., 17/10/2023, (E-pub ahead of print) In: Marketing Theory.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  25. Published

    The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self

    Cocker, H., Banister, E. & Piacentini, M., 2012, Research in Consumer Behavior. Belk, R. W., Askegaard, S. & Scott, L. (eds.). Emerald, Vol. 14. p. 333-351 19 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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