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Professor James Cronin

Professor in Marketing and Consumer Culture Studies

  1. 2024
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    Market mutton dressed as ÜberLamb: Diagnosing the commodification of self-overcoming

    Cronin, J., Fitchett, J. & Coffin, J., 1/09/2024, In: Marketing Theory. 24, 3, p. 525-544 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  9. Published

    Revenants in the Marketplace: A Hauntology of Retrocorporation

    James, S., Cronin, J. & Patterson, A., 1/09/2024, In: Marketing Theory. 24, 3, p. 397-416 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  10. Published

    From One Edge to the Next: Situating Edgework Within Consumer Life Course Journeys

    Obeada, I., Cronin, J. & Piacentini, M., 3/07/2024, Proceedings of Academy of Marketing 2024 Annual Conference . Strong, C., Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O. & Rosier, E. (eds.). Cardiff University: Academy of Marketing, 93

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNAbstract

  11. Published

    Dissemination of Academic Research Using Visual Methods

    McFarlane, A., Yannopoulou, N., Chandrasapth, K., Kelsey, D., Jones, S., Cronin, J., Piacentini, M., Cléret, B., Porteous, H., Wilson, J. & Hamilton, K., 21/06/2024, Visual Methods in Marketing and Consumer Research. Kawaf, F. & Dekel-Dachs, O. (eds.). London: Routledge, p. 165-194 30 p. (Routledge Studies in Marketing).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

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