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Professor Maria Piacentini

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  1. Published

    Non-drinkers and non-drinking: A review, a critique and pathways to policy

    Banister, E., Conroy, D. & Piacentini, M., 1/12/2019, Young Adult Drinking Styles: Current Perspectives on Research, Policy and Practice. Conroy, D. & Measham, F. (eds.). Cham: Palgrave Macmillan, p. 213-232 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  2. Published

    New developments in Social Marketing: how people make and maintain change after stimulus of change

    Logie-MacIver, E., Piacentini, M. G. & Eadie, D., 2005, European Marketing Academy (EMAC) (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Never the twain shall meet? Attitude and behaviour gaps across the circular supply chain and consumption institutional fields

    Hendry, L., Razak, G., Verma, S., Skandalis, A., Cronin, J., Hadley, C., Piacentini, M., Hardy, J., Stowell, A. & Mumford, C., 2/07/2023.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  4. Published

    Multicultural Perspectives in Customer Behaviour

    Piacentini, M. (ed.) & Cui, C. (ed.), 2012, London: Routledge. 184 p. (Key Issues in Marketing Management)

    Research output: Book/Report/Proceedings › Anthology

  5. Published

    Multicultural perspectives in customer behaviour

    Piacentini, M. G. & Cui, C., 2010, In: Journal of Marketing Management. 26, 11, 12, p. 993-1004 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Milking it for all its worth: sourcing plastic packaging free alternatives

    Stowell, A., Piacentini, M., Saltalippi, M., Hardy, J., Cronin, J., Hadley, C., Hendry, L., Skandalis, A. & Verma, S., 13/07/2021

    Research output: Exhibits, objects and web-based outputs › Blog

  7. Published

    Meat consumption and plastic packaging

    Hadley, C., Cronin, J., Skandalis, A., Hardy, J., Hendry, L., Piacentini, M., Saltalippi, M., Stowell, A. & Verma, S., 20/07/2021

    Research output: Exhibits, objects and web-based outputs › Blog

  8. Published

    Mapping the Extended Frontiers of Escapism: Binge-watching and Hyperdiegetic Exploration

    Jones, S., Cronin, J. M. & Piacentini, M. G., 2018, In: Journal of Marketing Management. 34, 5-6, p. 497-508 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Managing dramaturgical dilemmas: youth drinking and multiple identities

    Cocker, H. L., Piacentini, M. G. & Banister, E. N., 14/05/2018, In: European Journal of Marketing. 52, 5-6, p. 1305-1328 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Managing anti-consumption in an excessive drinking culture

    Piacentini, M. G. & Banister, E. N., 2009, In: Journal of Business Research. 62, p. 279-288 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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