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Research

Dr Chih-Ling Liu

Senior Lecturer

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  1. Published

    “Which part of the day is (wo)man o'clock?”: Desires, urges, and possibilities of (un)becoming

    Cheded, M. & Liu, C.-L., 1/03/2022, In: Marketing Theory. 22, 1, p. 67-84 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    A Dynamic View of Consumer Transitions: A Review and Research Agenda

    Nian, S., Liu, C.-L. & Piacentini, M., 4/07/2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit . Academy of Marketing, 213

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

  3. Published

    A phenomenological approach to some issues in consumer research

    Liu, C.-L., Keeling, D. & Hogg, M., 2013, Interpretive Consumer Research Workshop .

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  4. Published

    Application of mixed methods by consumer marketing practitioners: lessons for the academy?

    McGoldrick, P. & Liu, C.-L., 20/05/2016.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  5. Published

    Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract

    McGoldrick, P. J. & Liu, C., 7/01/2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1463-1464 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. Published

    Avatars, Consumers and Possession in Online Gaming

    Hu, F., Zhao, X. & Liu, C.-L., 12/10/2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  7. Published

    Born to give: the dark side of obligated giving

    Liu, C.-L., 6/07/2021.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  8. Published

    Conceptualizing and examining the process of consumers’ choice of goal-pursuits

    Liu, C.-L., Keeling, D. & Hogg, M., 2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  9. Published

    Courtesy Stigma Management: Social Identity Work among China’s ‘Leftover Women’

    Liu, C.-L. & Kozinets, R., 31/08/2022, In: Journal of Consumer Research. 49, 2, p. 312–335 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    CRISis in Academia?

    Banister, E., Hamilton, K., Piacentini, M., Bruce, H., Hein, W., Hewer, P., Higgins, L., Liu, C.-L. & Steadman, C., 27/12/2024, In: Journal of Customer Behaviour. 23, 4

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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