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  1. Chapter
  2. Published

    Consumer Decision Making in Omnichannel Environments

    Penz, E. & Hogg, M., 26/09/2022, The Routledge Handbook of Digital Consumption. Llamas, R. & Belk, R. (eds.). 2nd ed. ed. London: Routledge, Vol. 1. p. 297-307 11 p. (Routledge International Handbooks).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. Published

    Marketing today

    Owusu-Barnaby, A., Galindo, A., Patel, M., Hughes, D. G., Burvill, D. S., Licsandru, D. T., Pressly, J., Fleming, W., Brew-Riverson, D. I., Srisaracam, D. N. & Thomson, J., 5/07/2022, Principles of Marketing. Owusu-Barnaby, A. (ed.). London: Pearson Education

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  4. Published

    Chapter 11: Promotion

    Owusu-Barnaby, A., Galindo, A., Patel, M., Hughes, D. G., Burvill, D. S., Licsandru, D. T., Pressly, J., Fleming, W., Brew-Riverson, D. I., Srisaracam, D. N. & Thomson, J., 5/07/2022, Principles of Marketing. Owusu-Barnaby, A. (ed.). London: Pearson Education

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  5. Published

    Making Sustainable Markets and the Forming of a Circular Economy

    Mason, K. & Jalili Tanha, T., 1/03/2021, The Routledge Handbook of Waste, Resources and the Circular Economy. Tudor, T. & Dutra, C. (eds.). Abingdon: Routledge, p. 211-220 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. Published

    Netnography to Explore Gambling Practices

    O'Leary, K., 29/12/2020, Netnography Unlimited: Understanding Technoculture through Qualitative Social Media. Kozinets, R. V. & Gambetti, R. (eds.). London: Routledge, p. 44-59 16 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  7. Published

    A Meta-Analysis of the Relationship between Place Attachment and Pro-Environmental Intention: An Abstract

    Daryanto, A., Song, Z. & Soopramanien, D., 18/09/2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 609-610 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  8. Published

    The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism: An Abstract

    Rashed, A. S., Daryanto, A. & Sutanto, J., 17/09/2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 469-470 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Published

    Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs

    Brown, S. & Patterson, A., 31/07/2020, Handbook of Entrepreneurship and Marketing. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 17-33 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract

    Valaei, N., Bressolles, G., Nikhashemi, S. R. & Khan, H., 16/06/2020, Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer Nature, p. 387-388 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  11. Published

    Co-creation und Wertorientierung im Verkauf: Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis

    Jacob, F., Hartwig, K. & Bulawa, N., 20/03/2020, Co-creation und Wertorientierung im Verkauf: Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis. Springer Gabler, p. 371-386 16 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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