Leung, E., Paolacci, G. &
Puntoni, S.,
1/01/2019,
Handbook of Research on Identity Theory in Marketing. Reed, A. & Forehand, M. (eds.). Cheltenham:
Edward Elgar Publishing Ltd.,
p. 240-254 15 p.Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter