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Results for Marketing

Activities

  1. Triennial AMA/ACRA Retailing Conference

    Nicholas Alexander (Participant)

    18/04/201221/04/2012

    Activity: Participating in or organising an event typesParticipation in conference

  2. Journal of Consumer Behaviour (Journal)

    Anto Daryanto (Peer reviewer)

    3/02/2012

    Activity: Publication peer-review and editorial work typesPublication peer-review

  3. Academy of Marketing Conference

    Anto Daryanto (Speaker)

    5/07/20117/07/2011

    Activity: Participating in or organising an event typesParticipation in conference

  4. 7th Thought Leaders International Conference on Brand Management

    Nicholas Alexander (Participant)

    9/03/201112/03/2011

    Activity: Participating in or organising an event typesParticipation in conference

  5. Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium

    Nicholas Alexander (Participant)

    9/04/201011/04/2011

    Activity: Participating in or organising an event typesParticipation in conference

  6. 9th Triennial AMS/ACRA Retailing Conference, New Orleans

    Nicholas Alexander (Participant)

    30/09/20093/10/2009

    Activity: Participating in or organising an event typesParticipation in conference

  7. European Journal of Marketing (Journal)

    Nicholas Alexander (Editorial board member)

    1/07/2003 → …

    Activity: Publication peer-review and editorial work typesEditorial activity

Publications & Outputs

  1. The Wicked World of Marketing Management

    Lenney, P., 28/02/2021, In: International Journal of Business and Social Science. 12, 2, p. 36-55 20 p.

    Research output: Contribution to journalJournal articlepeer-review

  2. Felicitous Design Concept: Harmonising marketing and design on product, process and strategy levels

    Bahrami, N. & Aryana, B., 31/05/2019, In: The Design Journal. 22, Suppl. 1, p. 2247-2250 4 p.

    Research output: Contribution to journalJournal articlepeer-review

  3. The Ideological Origins of Marketplace Oases

    Cronin, J., Alexander, N. & Doherty, A. M., 9/05/2019.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  4. Mirror, mirror on the wall, who’s the fairest ‘hunk’ of them all? Negotiating a masculine notion of skin whitening for Malaysian men

    Cheong, H. F. & Kaur, S., 24/02/2019, In: SEARCH Journal of Media and Communication Research. 11, 1, p. 57-76 20 p.

    Research output: Contribution to journalJournal articlepeer-review

  5. Supporting the adoption funnel with differential effects from traditional advertising, online displays, and a micro-influencer campaign

    Dost, F. & Phieler, U., 13/12/2018, ICIS2018 Proceedings . AIS Electronic Library

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  6. A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice

    James, M., 11/05/2018, In: Journal of Marketing for Higher Education. 15 p.

    Research output: Contribution to journalJournal articlepeer-review

  7. Airline codeshare alliances: Marketing boon and revenue management information systems challenge

    Gerlach, M., Cleophas, C. & Kliewer, N., 06/2013, In: Business and Information Systems Engineering. 5, 3, p. 153-163 11 p.

    Research output: Contribution to journalJournal articlepeer-review

  8. Measuring the diffusion of marketing messages across a social network

    Rogers, M., Chapman, C. & Giotsas, V., 11/2012, In: Journal of Direct, Data and Digital Marketing Practice. 14, 2, p. 97-130 34 p.

    Research output: Contribution to journalJournal articlepeer-review

  9. Integrating brand and Marketing perspectives in M&A

    Bauer, F. A., Matzler, K. & Wille, C., 1/01/2012, In: Problems and Perspectives in Management. 10, 4, p. 57-70 14 p.

    Research output: Contribution to journalJournal articlepeer-review

  10. International retail research: focus, methodology and conceptual development

    Alexander, N. & Doherty, A. M., 2010, In: International Journal of Retail and Distribution Management. 38, 11/12, p. 928-942 15 p.

    Research output: Contribution to journalJournal articlepeer-review

  11. Marketing Volume 2

    Meek, R., Ryan, A. & Lenney, P., 2009, Pearson Education.

    Research output: Book/Report/ProceedingsBook

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