Results for Marketing

Publications & Outputs

1. Digital Marketing and Social Media

   Ryder, M. (Speaker) & Fernandes, J. (Speaker), 10/06/2024

   Research output: Exhibits, objects and web-based outputs › Podcast

2. The disabling marketplace: towards a conceptualisation

   Higgins, L., Husemann, K. C. & Zeyen, A., 3/04/2024, In: Journal of Marketing Management. 40, 5-6, p. 371-377 7 p.

   Research output: Contribution to Journal/Magazine › Editorial › peer-review

3. Collaboration between instructional designers and subject matter experts in digital transformation projects

   Gottler, A., 22/05/2023, (E-pub ahead of print) In: Studies in Technology Enhanced Learning. 3, 2

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

4. Valuations, marketing and uncertainty: a field study of financial analysts and salespeople

   Tarim, E., 7/07/2022, In: Qualitative Research in Financial Markets . 14, 4, p. 526-549 24 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

5. Overcoming Institutional Voids: Maisons Spéciales and the Internationalisation of Proto-Modern Brands

   Alexander, N. & Doherty, A. M., 31/10/2021, In: Business History. 63, 7, p. 1079-1112 34 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

6. The Wicked World of Marketing Management

   Lenney, P., 28/02/2021, In: International Journal of Business and Social Science. 12, 2, p. 36-55 20 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

7. Felicitous Design Concept: Harmonising marketing and design on product, process and strategy levels

   Bahrami, N. & Aryana, B., 31/05/2019, In: The Design Journal. 22, Suppl. 1, p. 2247-2250 4 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

8. The Ideological Origins of Marketplace Oases

   Cronin, J., Alexander, N. & Doherty, A. M., 9/05/2019.

   Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

9. Mirror, mirror on the wall, who’s the fairest ‘hunk’ of them all? Negotiating a masculine notion of skin whitening for Malaysian men

   Cheong, H. F. & Kaur, S., 24/02/2019, In: SEARCH Journal of Media and Communication Research. 11, 1, p. 57-76 20 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

10. Supporting the adoption funnel with differential effects from traditional advertising, online displays, and a micro-influencer campaign

    Dost, F. & Phieler, U., 13/12/2018, ICIS2018 Proceedings . AIS Electronic Library

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

11. A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice

    James, M., 11/05/2018, (E-pub ahead of print) In: Journal of Marketing for Higher Education. 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

More results »

Activities

1. Fashion Forward

   Perez Ojeda, D. (Speaker) & Jacobs, N. (Speaker)

   5/06/2023

   Activity: Participating in or organising an event types › Participation in workshop, seminar, course

2. Efficient Markets, Behavioural Finance and Sociology: A view from Borsa Istanbul

   Tarim, E. (Speaker), Gerz, M. (Member of Panel), Bildik, R. (Member of Panel) & Budak, A. (Member of Panel)

   12/09/2018

   Activity: Talk or presentation types › Invited talk

3. Lancaster Community Day

   Tarim, E. (Organiser), Chakrabarti, R. (Contributor), Mouzas, S. (Contributor), Pradhan, A. (Contributor), Cheded, M. (Contributor) & Piacentini, M. (Contributor)

   6/05/2017

   Activity: Participating in or organising an event types › Festival/Exhibition/Concert

4. Triennial AMA/ACRA Retailing Conference

   Alexander, N. (Participant)

   18/04/2012 → 21/04/2012

   Activity: Participating in or organising an event types › Participation in conference -Mixed Audience

5. Journal of Consumer Behaviour (Journal)

   Daryanto, A. (Peer reviewer)

   3/02/2012

   Activity: Publication peer-review and editorial work types › Publication peer-review

6. Academy of Marketing Conference

   Daryanto, A. (Speaker)

   5/07/2011 → 7/07/2011

   Activity: Participating in or organising an event types › Participation in conference -Mixed Audience

7. 7th Thought Leaders International Conference on Brand Management

   Alexander, N. (Participant)

   9/03/2011 → 12/03/2011

   Activity: Participating in or organising an event types › Participation in conference -Mixed Audience

8. Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium

   Alexander, N. (Participant)

   9/04/2010 → 11/04/2011

   Activity: Participating in or organising an event types › Participation in conference -Mixed Audience

9. 9th Triennial AMS/ACRA Retailing Conference, New Orleans

   Alexander, N. (Participant)

   30/09/2009 → 3/10/2009

   Activity: Participating in or organising an event types › Participation in conference -Mixed Audience

10. European Journal of Marketing (Journal)

    Alexander, N. (Editorial board member)

    1/07/2003 → …

    Activity: Publication peer-review and editorial work types › Editorial activity