Results for Marketing

Publications & Outputs

1. Interdisciplinarity, huh?

   Ryder, M., 27/12/2024, In: Journal of Customer Behaviour. 23, 4, p. 272-283 12 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Digital Marketing and Social Media

   Ryder, M. (Speaker) & Fernandes, J. (Speaker), 10/06/2024

   Research output: Exhibits, objects and web-based outputs › Podcast

3. The disabling marketplace: towards a conceptualisation

   Higgins, L., Husemann, K. C. & Zeyen, A., 3/04/2024, In: Journal of Marketing Management. 40, 5-6, p. 371-377 7 p.

   Research output: Contribution to Journal/Magazine › Editorial › peer-review

4. Collaboration between instructional designers and subject matter experts in digital transformation projects

   Gottler, A., 22/05/2023, In: Studies in Technology Enhanced Learning. 3, 2

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

5. Valuations, marketing and uncertainty: a field study of financial analysts and salespeople

   Tarim, E., 7/07/2022, In: Qualitative Research in Financial Markets . 14, 4, p. 526-549 24 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

6. Overcoming Institutional Voids: Maisons Spéciales and the Internationalisation of Proto-Modern Brands

   Alexander, N. & Doherty, A. M., 31/10/2021, In: Business History. 63, 7, p. 1079-1112 34 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

7. The Wicked World of Marketing Management

   Lenney, P., 28/02/2021, In: International Journal of Business and Social Science. 12, 2, p. 36-55 20 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

8. Felicitous Design Concept: Harmonising marketing and design on product, process and strategy levels

   Bahrami, N. & Aryana, B., 31/05/2019, In: The Design Journal. 22, Suppl. 1, p. 2247-2250 4 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

9. The Ideological Origins of Marketplace Oases

   Cronin, J., Alexander, N. & Doherty, A. M., 9/05/2019.

   Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

10. Mirror, mirror on the wall, who’s the fairest ‘hunk’ of them all? Negotiating a masculine notion of skin whitening for Malaysian men

    Cheong, H. F. & Kaur, S., 24/02/2019, In: SEARCH Journal of Media and Communication Research. 11, 1, p. 57-76 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

11. Supporting the adoption funnel with differential effects from traditional advertising, online displays, and a micro-influencer campaign

    Dost, F. & Phieler, U., 13/12/2018, ICIS2018 Proceedings . AIS Electronic Library

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

More results »

Activities

1. Marketing Pavilion @ Campus in the City 2025 (Lancaster)

   Tarim, E. (Organiser), Francis, L. (Organiser) & Fernandes, J. (Organiser)

   12/04/2025

   Activity: Participating in or organising an event types › Festival/Exhibition/Concert

2. Doing Interdisciplinary Research on Markets and Marketing

   Tarim, E. (Speaker), MacKenzie, D. (Speaker), Bebbington, J. (Speaker), Hesketh, A. (Speaker), Higgins, L. (Speaker), Ryder, M. (Speaker), Hoyng, R. (Speaker), Bulawa, N. (Speaker), Ryan, M. (Speaker), Khan, H. (Speaker) & Cheded, M. (Speaker)

   12/03/2025

   Activity: Participating in or organising an event types › Participation in workshop, seminar, course

3. Marketing consultancy

   Ryder, M. (Consultant)

   02/2024 → 05/2024

   Activity: Expert Knowledge and Consultancy types › Consultancy

4. Fashion Forward

   Perez Ojeda, D. (Speaker) & Jacobs, N. (Speaker)

   5/06/2023

   Activity: Participating in or organising an event types › Participation in workshop, seminar, course

5. Efficient Markets, Behavioural Finance and Sociology: A view from Borsa Istanbul

   Tarim, E. (Speaker), Gerz, M. (Member of Panel), Bildik, R. (Member of Panel) & Budak, A. (Member of Panel)

   12/09/2018

   Activity: Talk or presentation types › Invited talk

6. Lancaster Community Day

   Tarim, E. (Organiser), Chakrabarti, R. (Contributor), Mouzas, S. (Contributor), Pradhan, A. (Contributor), Cheded, M. (Contributor) & Piacentini, M. (Contributor)

   6/05/2017

   Activity: Participating in or organising an event types › Festival/Exhibition/Concert

7. Triennial AMA/ACRA Retailing Conference

   Alexander, N. (Participant)

   18/04/2012 → 21/04/2012

   Activity: Participating in or organising an event types › Participation in conference -Mixed Audience

8. Journal of Consumer Behaviour (Journal)

   Daryanto, A. (Peer reviewer)

   3/02/2012

   Activity: Publication peer-review and editorial work types › Publication peer-review

9. Academy of Marketing Conference

   Daryanto, A. (Speaker)

   5/07/2011 → 7/07/2011

   Activity: Participating in or organising an event types › Participation in conference -Mixed Audience

10. 7th Thought Leaders International Conference on Brand Management

    Alexander, N. (Participant)

    9/03/2011 → 12/03/2011

    Activity: Participating in or organising an event types › Participation in conference -Mixed Audience

11. Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium

    Alexander, N. (Participant)

    9/04/2010 → 11/04/2011

    Activity: Participating in or organising an event types › Participation in conference -Mixed Audience

More results »